HSDPA Phone offers video streaming capabilities.

Press Release Summary:



Encased in clamshell, Model SGH-zx20 employs mobile broadband technology, downloading content at 1.8 Mbps. With 262K colors, TFT display lets users view downloads from Internet, or video and still images taken with 1.3 megapixel camera. External microSD(TM) memory card slot can be used to save and transfer images, videos, or music tracks to and from phone. Handset also includes speakerphone, Bluetooth® wireless technology, and various messaging options.



Original Press Release:



Samsung Leads Industry with HSDPA Demos, Devices; Samsung's Award-Winning zx20 Ushers in Next Step in 3G Wireless Technology Evolution



LAS VEGAS, April 5 / -- At the annual CTIA Wireless 2006 trade show, Samsung Telecommunications America (Samsung) today announced plans to launch what is expected to be the first commercial HSDPA phone in the U.S. market, the SGH-zx20. High Speed Downlink Packet Access (HSDPA) is the latest technology giving consumers the freedom to enjoy the most advanced video streaming capabilities.

The zx20, encased in a sleek Samsung-signature clamshell with silver and black accents, employs fast mobile broadband technology enabling consumers to download content seven times faster than phones operating on current 3G UMTS and GSM/GPRS networks. As a 1.8 Mbps HSDPA handset, the zx20 enables speedy data connections that rival EVDO and are comparable to home networks' DSL speeds, meaning quicker access to the Web, video content and downloads.

The zx20's 262K-color TFT display gives users a brilliant screen on which to view downloads from the Internet, or video and still images taken with the 1.3 megapixel camera. The phone's external microSD(TM) memory card slot (card sold separately) can be used to save and transfer these images, videos or music tracks to and from the phone. The integrated media player can launch downloaded files in a variety of formats, providing users with even more selections.

For additional productivity, downloading content, surfing the Web, sending instant messages and emailing are all completely accessible while on a live call when using the zx20's speakerphone or Bluetooth headset.

"Samsung is pioneering the next realm of wireless technology for consumers with HSDPA testing and development, including the soon-to-be-available zx20," said Peter Skarzynski, senior vice president, Samsung. "Applications once possible only on a PC are now available on Samsung's zx20."

In addition to its entertainment capabilities, the zx20 also features a speakerphone, Bluetooth(R) wireless technology support and a host of messaging options such as AOL(TM), ICQ, Yahoo!(TM) and MSN. Users also can personalize their phones with enhanced sound, voice, video and animation.

At the Consumer Electronics Show in January 2006, Samsung was the first manufacturer in the industry to show U.S. demonstrations of HSDPA handset speeds of 3.6Mbps, presenting Web browsing, as well as streaming and downloading of content with demo speeds of 1.8Mbps and 384Kbps.

About Samsung's HSDPA Footprints
March 2005 - Demonstration of 1.8Mbps HSDPA system & handset
December 2005 - Announcement of Europe's first HSDPA phone with Vodafone, Qualcomm
January 2006 - Industry's first demonstration of 3.6Mbps HSDPA system and handset
February 2006 - Europe's first demonstration of 3.6Mbps HSDPA system and handset
- Announcement of commercially ready Z560 HSDPA for Europe
- The technologically advanced Z560 supports 1.8Mbps data rates and comes in an ultra slim design and will be available in the third quarter of 2006

About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungwireless.com/ .

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com/ .

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