HP's New MFPs Deliver Increased Productivity with Reduced Costs


NEW DELHI,  -- New Range From HP Helps Offices Improve Efficiency at an Affordable Price



Hewlett Packard today unveiled three new multifunction printers (MFPs) that have been designed with additional features to help SMBs and enterprises improve efficiency and reduce costs without sacrificing quality.



These new printing devices include:



- The HP LaserJet Pro MFP M521 and HP LaserJet Pro MFP Color M570 offer print, scan, copy and fax capabilities to help customers maximize their print investment by getting more functionality from one device;



- A new enterprise class device in the HP LaserJet Enterprise M725 that offers secure, large-volume printing and imaging capabilities at a low price;



"Organizations are constantly looking for new ways to increase workforce productivity without exceeding their budget," said Nitin Hiranandani, Director, Printing Systems, PPS, HP. "HP's newest printing technologies empower business customers to build a connected, virtual workspace at greater cost savings than ever before. MFPs continue to be a priority for HP and we are constantly innovating in this space to meet our customer's growing demands."



Print devices improve SMB and enterprise workgroup efficiency



All SMBs and enterprises need to efficiently manage their printing environment and budget; HP is introducing these new devices to easily integrate into existing IT environments.



Offering the leading printing speed and paper capacity in its segment, the HP LaserJet Pro MFP M521 provides reliable, affordable print, scan, copy and fax capabilities for business efficiency and quality. The HP LaserJet Pro MFP Color M570 also minimizes user-intervention with an equally high paper capacity at 1100 sheets.



Compared with other MFPs in this segment, the HP LaserJet Pro MFP M521, Color M570 series come with additional features including a dual-headed scanner that allows for faster processing of duplex jobs, and HP ePrint and wireless direct printing that address the mobility needs of businesses. The HP LaserJet Pro MFP M521 series also comes with scan-to-cloud capabilities ensuring customers can easily capture and route key documents.



The HP LaserJet Enterprise M725 provides enterprise workgroups secure, large-volume printing and imaging capabilities at a low price. Advanced security features include an encrypted hard-disk, pin printing and hardware integration pocket for implementing third party security solutions. Customers also will streamline workflows by incorporating paper documents into digital workflows using the device's 8-inch, color touchscreen to preview, edit and digitally send documents. The HP LaserJet Enterprise M725 is scalable and can be easily managed by corporate IT via central printing policies and fleet-level security solutions. Through HP-managed print services, enterprise customers can enjoy a competitive cost per page when printing with the new HP LaserJet Enterprise M725 series, as well as a suite of solutions including HP Capture & Route, HP Access Control and HP ePrint Enterprise to address workflow, security and mobility needs.



Award-Winning Innovation



HP's new devices are developed as part of an industry-leading portfolio that has received accolades for the value delivered to customers.



More recently, HP received the prestigious 2013 Color Printer/MFP Line of the Year award by Buyers Laboratory LLC (BLI) Awards for the fourth consecutive year. HP also received the BLI Winter 2013 "Pick" accolades across other key categories:



- HP LaserJet Enterprise Color Flow MFP M575c for Outstanding Scan-Centric A4 Colour MFP for Mid-Size Workgroups

- HP LaserJet Enterprise Flow MFP M525c for Outstanding Scan-Centric A4 Monochrome MFP for Mid-Size Workgroups

- HP LaserJet Enterprise 700 color MFP M775 Series for Outstanding A3 Colour MFP for Mid-Size Workgroups

- HP Imaging & Printing Security Center 2 for Outstanding Achievement in Security Solutions.



Primary Media Contact: Sumit Kaushik, sumit@the-practice.net, 91-98-91010537

Secondary Media Contact: Shruti Sharma, shruti@the-practice.net, 91-98-11685842

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