HP Introduces World's Fastest Inkjet Printer All-in-Ones, Expands Color Printing Options for Small Businesses
HP's newest inkjet printer portfolio includes three new high-performance HP Officejet Pro All-in-Ones, three new HP Officejet Pro single-function printers and a new low-cost HP Officejet All-in-One for improved productivity. HP additionally unveiled an easy-to-download SureSupply Software Utility for enhanced supplies manageability as well as a high-capacity ink cartridge line with HP Vivera inks for extended cost savings.
Palo Alto, CA February 6, 2007 -- HP today expanded its color printing portfolio targeting small businesses, including the introduction of the world's fastest inkjet printer all-in-ones and a new high-capacity ink cartridge line with HP Vivera inks.(1)
The portfolio offers industry-leading speed and affordability and includes three new high-performance HP Officejet Pro All-in-Ones, three new HP Officejet Pro single-function printers and a new low-cost HP Officejet All-in-One for improved productivity.
HP additionally unveiled an easy-to-download SureSupply Software Utility for enhanced supplies manageability as well as high-capacity HP Vivera ink cartridge products for extended cost savings.
"The high-performance HP Officejet Pro All-in-Ones provide small businesses with color printing comparable to laser printing with faster speeds and at a fraction of the cost," said Karl Schwenkmeyer, vice president of marketing, Inkjet Systems, HP. "Today's introductions are another milestone in HP's commitment to deliver faster speeds and greater affordability while meeting the color printing needs of demanding business environments."
Expanded color printing portfolio and new all-in-one printers
The new HP Officejet Pro inkjet printer series, the world's fastest desktop printers for business color,(1) significantly drive down the cost of color printing, making it easy and affordable for businesses to produce brilliant and durable, professional-quality marketing materials in-house.
The printers are ideally suited for small businesses, which can increase productivity and save space by printing, copying, scanning and faxing in one convenient, single device that sits on a desktop. Both Officejet Pro printer series are built on HP's Scalable Printing Technology, which offers faster speeds, lower costs and higher quality and reliability.
o The HP Officejet Pro L7000 All-in-One inkjet printer series includes multifunction capabilities and allows users to quickly print documents of up to 12 pages per minute (ppm) black and up to 10 ppm color at Laser Quality Speeds, a measurement established by HP to offer customers a more direct comparison of the print speeds between ink and laser printers using comparable print qualities.(2) And they do this at up to 25 percent lower cost per page than comparable laser printers -- as low as 6 cents per color page.(3) The Officejet Pro L7000 series is expected to be available in March and starts at $299.(4)
HP established Laser Quality Speed (LQS) to offer customers a more direct comparison of the print speeds between ink and laser printers using comparable print qualities. The print speed experienced by customers from an inkjet printer is dependent on many variables, including the coverage and content of the printed document. In contrast, laser print speed is much less dependent on document content and coverage. LQS allows a more direct comparison with published laser printer ppm specifications. For more information, visit www.hp.com/hpinfo/newsroom/press_kits/2007/smbcolorprinting/prodsol.html.
o The HP Officejet Pro K5400 Printer series delivers fast, Laser Quality Speeds(2) and up to 25 percent lower cost per page than in-class laser printers,(5) with comparable print quality and reliability. This series is expected to be available in March starting at $149.(4)
o The HP Officejet J5700 All-in-One Printer series, with expected availability in February and starting at $149,(4) offers customers another robust, versatile printing solution for increased productivity at an affordable price.
All the new Officejet devices use high-capacity, low cost-per-page ink cartridge products with a unique HP Vivera ink optimized for plain paper office printing. Specialized HP Vivera office inks provide laser-quality text and consistent, brilliant images for brochures and marketing collateral on any paper as well as highly smear-resistant results when using HP Everyday Papers with ColorLok Technology.
HP Everyday Papers with ColorLok Technology are HP's plain papers designed with HP printers for office use. Documents printed on these papers dry quickly and resist smearing for excellent results.
All of the products listed above will be available at the HP Home & Home Office Store (www.hpshopping.com), HP's direct to customer online store.
Customers share their experiences with the new HP Officejet Pro series
HP recently offered the new HP Officejet Pro L7000 All-in-One series to small business users through a beta test program. Los Angeles-based Law Offices of Philip H. Acosta tested the new products with the goal of printing marketing collateral in-house. Acosta's office found that the new HP Officejet Pro L7000 All-in-One inkjet printer series helped keep its marketing pieces flowing, both for proofs and for printing color materials.
"The HP Officejet Pro is a good match for a small legal firm," said Christina Acosta, vice president, Marketing and Advertising, Law Offices of Philip H. Acosta. "It's very fast, especially for smaller jobs, and offers multiple functions and quality printing for a mix of text and color graphics."
Winner's Circle Realty & Construction Co. LLC, a customer home and real estate sales company based in Chowchilla, Calif., near Fresno, also tested the new Officejet Pro series to create custom brochures for listings, a front-line marketing tool for real estate professionals. Like most small businesses, Winner's Circle needs office equipment that is both flexible and reliable, which is why owner Brian L. Kirkpatrick has turned to HP inkjet printers and all-in-ones for routine office tasks.
"I couldn't be more satisfied with the print quality. It's just excellent," said Kirkpatrick. "The quality of output from the new Officejet Pro is almost like the printing of a fine coffee table book."
Extended costs savings and simple supplies management
The HP SureSupply Software Utility desktop solution boosts supplies manageability by linking customers directly to HP SureSupply, where they can immediately view a list of original HP inkjet cartridges, LaserJet toner cartridges and HP papers compatible with their printers. More information is available at www.hp.com/go/shopforsupplies.
Additionally, optional high-capacity HP Vivera ink cartridge products offer small and medium-size business customers convenience and savings when printing in high volumes. High-capacity print cartridges give customers more prints, which translates to less time spent changing cartridges and more time spent on business. And HP's expansive supplies portfolio, including high-capacity cartridges and dual cartridge packs, enables lower cost per page and total cost of ownership for Officejet and Officejet Pro printing systems.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
(1) Compared to color laser and inkjet all-in-ones under $1,000. Based on fastest-rated color speeds as published by manufacturers as of July 2006. Test methods vary.
(2) Laser Quality Speed is an HP measurement method representing the print speed of typical office documents in default mode, compared to published speeds by laser manufacturers as of July 2006. Test methods may vary. More information is available at hp.com/go/LaserQuality.
(3) Cost per page laser supplies comparisons based on published manufacturer specifications of the highest capacity cartridges available for color laser all-in-ones under $1,000 and mono laser all-in-ones under $500 as reported by Current Analysis, Inc. as of July 2006. HP Officejet Pro L7000 All-in-One series cost per page based on HP 88XL Ink Cartridges (not included, sold separately) estimated street price and published yield. Results may vary.
(4) Estimated U.S. street prices. Actual prices may vary.
(5) Cost per page laser supplies comparisons based on published manufacturer specifications of the highest capacity cartridges available for color laser printers under $500 and mono lasers under $250 as reported by Current Analysis, Inc. as of July, 2006. HP Officejet K5400 series cost per page based on HP 88XL Ink Cartridges (black XL cartridge included, color XL cartridges not included, sold separately) estimated street price and published yield. Results may vary.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to the risks described in HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006 and other reports filed after that Form 10-K. HP assumes no obligation and does not intend to update these forward-looking statements.
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© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
1/2007
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Press Contact: Frank Fellows
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