HP Demonstrates New Collaborative Design Process, Engineering Advantages for Professionals at Autodesk University


LAS VEGAS - At Autodesk University 2010, HP is demonstrating
the power of its technologies to transform the way design professionals work and to
provide Autodesk users with a significant engineering edge.

HP also announced the launch of DesignByMany, a new challenge-based online
community for the architectural, engineering and construction (AEC) industry.

In the Autodesk Best-in-Class Lounge and HP booth 115, HP will demonstrate its
suite of award-winning HP Z series workstations, which are used by Autodesk to
develop, test and demonstrate its own products, as well as the new HP Designjet
T2300 eMultifunction Printer (eMFP) with the HP ePrint & Share platform, which
allows design teams to access, share and print large-format project files online
anytime, anywhere.(1)

"It is crucial to provide design professionals with tools that fit their mobile and
collaborative work styles," said Santiago Morera, vice president and general
manager, HP Designjet Large-Format Solutions, HP. "At Autodesk University, we will
show how HP has responded to this need by simplifying the printing process from
AutoCAD and providing tools that enable the effective sharing of print-ready files so
these creative minds can focus on building and executing their ideas, rather than
managing cumbersome design and print processes."

Comprehensive design solutions from HP and Autodesk

HP is leading the way in providing solutions for technical design professionals
through a combination of software and service partners and an unmatched portfolio
of products.

HP has teamed with Autodesk to offer an integrated workflow solution that helps
design professionals improve efficiency, collaboration and productivity on every
project. The HP ePrint & Share plug-in for HP Designjet simplifies the printing
process directly from AutoCAD, allowing users to access HP ePrint & Share directly
from the application and create print-ready files with just one click while printing
from AutoCAD.

Also included with every HP Designjet T2300 eMFP purchase, AutoCAD Raster
Design(2) enables the full scanning and vectorization of sketches, printed plans or
blueprints so design professionals can manage, convert, analyze and edit images
from scanned paper drawings in AutoCAD software and applications based on
AutoCAD.

In addition to improving workflow with HP ePrint & Share and the HP Designjet
T2300 eMFP, HP Z Workstations are engineered to optimize the way hardware
and software components work together, delivering massive, whole-system
computational power that helps maximize productivity and make 3-D design and
visualization faster and more efficient than ever before. HP thoroughly tests and
certifies each HP Workstation model for Autodesk applications, and HP
Performance Advisor offers special features to optimize the performance of
Autodesk applications.

"As our customers move to building information modeling and digital prototyping,
many are choosing powerful HP Workstations and printers, so they can fully benefit
from our advanced 3-D visualization, simulation and analysis tools," said Jeff
Kowalski, chief technology officer, Autodesk. "HP Z Workstations also play a
critical role in Autodesk's development process, and we are pleased to supply HP Z
Workstations to our attendees for use in hands-on classes here at Autodesk
University."

In the HP booth, HP Z Workstations will be used to demonstrate features that benefit
Autodesk customers, such as the newest version of HP Performance Advisor, a tool
that helps users set up and optimize HP Z Workstations to match their Autodesk
application requirements. HP also will demonstrate the outstanding performance of
AutoCAD on an HP Z200 Workstation, which earned the official AutoCAD
certification label, as well as "Inventor" running at its best on an HP Z600
Workstation and the full range of HP EliteBook Mobile Workstations.

Also on display in the HP booth, the HP Designjet T7100 Printer series is designed
for central reprographic departments in enterprises and reproduction houses.
Significantly less expensive to acquire and operate compared to competing
technologies,(3) the device is available in monochrome or color models and
streamlines print production by offering speeds of up to four D-sized pages per
minute, the capacity to manage up to three media rolls and the HP Smart Roll
Loading System.

New DesignByMany community fosters collaborative design
HP is sponsoring DesignByMany, a new online community that enables designers to
collaborate through a variety of design challenges. Organized by David Fano,
founder of design technology consultancy CASE and an adjunct professor at
Columbia University's Graduate School of Architecture, the DesignByMany
community encourages technical design professionals from around the world to
share their skills and visions to improve the community as a whole through
architectural design projects.

HP will sponsor a series of challenges on the site supporting the theme, "Building
for the Greater Good." The first challenge, which kicks off today at Autodesk
University and runs through Dec. 17, calls for the creation of a parametric version
of Buckminster Fuller's Dymaxion House. Entries will be judged by an esteemed
panel of industry thought leaders, including Shane Burger from Grimshaw
Architects, Nicholas Rader from Snøhetta and Robert Yori from Skidmore, Ownings
& Merrill LLP. The winner will receive an HP Designjet 111 Printer.

Learning opportunities from HP at Autodesk University 2010

Autodesk hands-on class participants, as well as AU Virtual attendees, will have
opportunities to learn new tips and techniques using HP technologies provided at
the event.

o Will Allen, chief technologist, Graphics Solutions Business, HP, will join Robert
Vizza, director, Autodesk Global Alliances, and chief technology officers on the
Technology Main Stage on Dec. 1 at 6 p.m. PT. The panel will discuss
emerging technologies and near-future breakthroughs, including solutions from
HP that streamline the large-format printing experience.

o Tom Salomone, segment marketing manager, Workstations, HP, will present a
class titled, "Tips and Tricks 2010: Getting the Most from New Desktop and
Laptop Technologies," on Dec. 1 at 8 a.m. PT.

o Eduardo Garcia, research and development manager, Designjet, HP, will
present a class titled, "Finally! Easy Printing and PDF Generation with
AutoCAD," on Dec. 2 at 9:30 a.m. PT in Palm C.

Visitors to HP booth 115 can enter a drawing for a new HP Designjet T2300 eMFP
with HP ePrint & Share, HP Z400 Workstation with ZR24w 24-inch Professional
Display, HP EliteBook 8740w Mobile Workstation or one of three Nvidia Quadro
graphics boards. Attendees also can try to disassemble and reassemble an HP
Z800 Workstation in less than one minute for a chance to win a small gift. Visitors
to the Autodesk HP Best-in-Class Lounge will have the opportunity to win one of two
HP Mini 5103 Notebook PCs.

More information about the latest additions to the HP Designjet portfolio is available
at www.hp.com/go/collaborate. HP ePrint & Share is available as a free
download at www.hp.com/go/eprintandshare. Videos and insights from customers
using the HP Designjet T2300 eMFP and HP ePrint & Share also are available on
Facebook at www.facebook.com/HPdesigners, on Twitter at
twitter.com/hpgraphicarts and on YouTube at http://www.youtube.com/hpgraphicarts.

More information on HP Z series workstations is available at
hp.com/workstations.

About HP

HP creates new possibilities for technology to have a meaningful impact on people,
businesses, governments and society. The world's largest technology company, HP
brings together a portfolio that spans printing, personal computing, software,
services and IT infrastructure to solve customer problems. More information about
HP (NYSE: HPQ) is available at www.hp.com.

(1) Upgradeable functionality planned to be available in 2011. May require an internet
connection to the printer. Feature works with any internet- and email-capable device.

(2) Software delivered as a free 30-day trial and requires the 2011 release of AutoCAD
software or an AutoCAD-based product.

(3) The HP Designjet T7100 Printer offers up to 66 percent lower total cost of ownership over
three years against competitive color devices and up to 50 percent against competitive
monochrome solutions, based on HP internal testing.

Editorial Contacts

Jill Peters, HP

+1 503 391 8742

jill.peters@hp.com

Meghan Kidd, Porter Novelli for HP

+1 404 995 4545

meghan.kidd@porternovelli.com

Amy Reardon, A&R Edelman for HP

+1 303 730 5755

amy.reardon@edelman.com

HP Media Hotline

+1 866 266 7272

hp.com/go/newsroom

Hewlett-Packard Company

3000 Hanover Street

Palo Alto, CA 94304

www.hp.com

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