HP Awards $50,000 Technology Suite to "Project Runway" Season Nine Winner
Anya Ayoung Chee wins HP and Intel technology to power her emerging design business
NEW YORK - HP today announced that designer Anya Ayoung Chee, winner of the HP and Intel design challenge, was named the overall winner of season nine of Lifetime‟s hit-series "Project Runway," and will take home a $50,000 technology suite.
With this prize, Ayoung Chee will be equipped with HP technology to power her vision and translate her talent into a thriving fashion business.
"Participating in 'Project Runway' has been a transformative experience for me," said Ayoung Chee. "Throughout the season I‟ve had the opportunity to take my designs to the next level creatively and technically. With this HP technology suite, I have the tools I need to enter this next stage as a designer, elevating my business and sharing designs on an international scale."
"Project Runway" season nine designers were equipped with the latest HP EliteBook Tablet PC notebooks available with second-generation Intel® Core(TM) i7 processors to explore new ideas and create designs in unlimited colors and styles. Additionally, designers used HP TouchSmart desktop PCs to create custom fabrics using touch-enabled software.
"The use of HP technology on Project Runway has ushered in a series of firsts for the show, starting with the use of digital sketchpads in season seven," said Meryl Poster, president, Television, The Weinstein Company. "This season HP and Project Runway continued to push the boundaries of creativity with the first-ever challenge that tasked designers with creating custom textiles as well as a video to accompany their runway production. The innovative designs that result from the continued integration of technology and fashion on Project Runway are what keeps our fans coming back year after
year."
"It‟s been inspiring to see designers, like Anya, for a third season use HP technology to transform their visions into stunning pieces and, for the first time, comprehensive runway productions," said Page Murray, vice president, Integrated Marketing, Personal Systems Group, HP. "HP is awarding Anya with technology to take her design skills to the next level and keep her business on the cutting edge."
HP has been on the forefront of fashion and technology since its unveiling of the HP Mini Vivienne Tam "digital clutch" notebook PC, followed by relationships with other fashion trendsetters, such as "Project Runway" and "Sex and the City 2."
About "Project Runway"
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor and Liz Claiborne Chief Creative Officer Tim Gunn and judges Michael Kors and Nina Garcia. 2010‟s number one rated and most watched reality program on ad-supported cable among Women, Project Runway was recently nominated for an Emmy® Award in the Outstanding Reality-Competition Program category, won a 2011 GLAAD Media Award for Outstanding Reality Program and also was nominated for a Critics‟ Choice Television Award in the Reality-Competition Program category.
Project Runway is produced by The Weinstein Company, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), and Meryl Poster of The Weinstein Company, Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cutler and Desiree Gruber of Full Picture Entertainment. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce.
About The Weinstein Company
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multimedia company that officially launched on Oct. 1, 2005.
About Lifetime
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world‟s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at www.hp.com.
Editorial Contacts
Jim Christensen, HP
+1 408 447 1678
jim.christensen@hp.com
Eric Shoemaker
Edelman for HP
+1 212 642 7743
eric.shoemaker@edelman.com
www.hp.com/go/newsroom
