Hifn 'Fast Start Advantage' Initiative Demonstrates 100% Commitment to iSCSI Storage Channel
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Appliance Innovator Offers Storage VARs, Integrators, and Storage Services Providers Accelerated Go-to-Market Support on Fast-Changing iSCSI Channel Landscape
LOS GATOS, Calif., Nov. 12 -- Hifn(TM) (NASDAQ:HIFN), the catalyst behind storage and networking innovation, today announced a new channel partner initiative for its iSCSI appliance products designed to enable qualified VARs, storage integrators, Storage Services Providers (SSPs) and mass storage channels to capitalize on the explosive opportunity in iSCSI-based IP SANs. Hifn, whose flexible, secure, affordable iSCSI IP SAN appliances are delivered exclusively through partner networks, is now offering significant benefits and incentives for new channel partners.
"The iSCSI channel landscape is rapidly changing in the wake of the EqualLogic acquisition by direct marketer Dell," said John Matze, VP Business Development at Hifn. "At Hifn, we are 100% committed to delivering our feature-rich, highly configurable Swarm iSCSI storage platform through our growing network of channel partners," Matze added.
Hifn is backing up their commitment with a new "Fast Start Advantage" program designed to give qualified VARs an accelerated start to becoming quickly successful in the iSCSI market. Hifn's Fast Start Advantage program is available now and features rewarding market incentives for those partners that sign on by the end of the year (December 31, 2007).
"After hearing the announcement that Dell had acquired EqualLogic it solidified that the IP SAN approach to storage is definitely mainstream. As far as the channel is concerned this announcement is indicative that our decision to focus on Hifn's offerings is the correct direction," stated Tim Neary, owner of Strategic Storage Solutions. "Dell has traditionally favored the direct approach when it involves significant transactions. The functionality and rich feature set of the Hifn offering is at least on par with the EqualLogic offering, this should prove to be a positive development for Strategic Storage Solutions," added Neary.
Some of Hifn's ongoing benefits for its channel partners include:
o No Direct Sales Competition
o Qualified Leads
o Opportunity Registration and Protection
o Industry Leading Margins
o Personalized Sales and Marketing Support
o Seed Units for Customer Evaluations
o On-Site Product Training
Prospective partners can find out more about the Hifn Fast Start Advantage program by visiting hifn.com/appliance/faststart.
Hifn's Swarm IP SAN appliances serve as the basis for its channel partner programs, delivering industry-leading storage capabilities alongside built-in security, and easy configuration for Small and Mid-sized Businesses and Enterprises (SMBs and SMEs) that have standardized on popular Microsoft server environments and applications. The Swarm appliances come standard with a host of premium capabilities, including storage consolidation, remote replication, centralized management, automatic backup, high availability and built-in encryption, alongside seamless integration with Microsoft platform and application environments. Furthermore, Hifn Swarm appliances have been designed from the ground up to help companies increase storage utilization, enhance corporate data protection methods and simplify compliance and disaster recovery processes.
"Resellers should be concerned about the implications of the acquisition of EqualLogic by Dell, particularly with regards to how this will affect the iSCSI channel business. Hifn's iSCSI IP SAN appliance delivers unique benefits that better-known competitors do not, making this a golden opportunity for Hifn to gain significant market share in the wake of Monday's announcement," said Mike Karp, Senior Analyst at Enterprise Management Association.
About Hifn
Hifn (NASDAQ:HIFN) delivers the key channel and OEM ingredients for 21st century storage and networking environments. Leveraging over a decade of leadership and expertise in the development of purpose-built Applied Service Processors (ASPs), we are a trusted partner to industry leaders for whom infrastructure innovation in storage and networking is critical to success. With the majority of secure networked communications flowing through Hifn technology, the 21st century convergence of storage and networking drives our product roadmap forward. For more information, please visit: www.hifn.com.
Source: Hifn, Inc.
CONTACT:
Hifn, Inc.
Corporate Communications
+1-408-399-3520
press@hifn.com
Web site: www.hifn.com/
