Company to supply innovative, professional-grade painter's tape to hardware channel
Henkel Corporation, marketer of consumer products including Duck Tape® brand duct tape and Painter's Mate Green® painting tape, announces a distribution agreement with Shurtape Technologies, Hickory, N.C., to be the exclusive authorized distributor of FrogTape® brand painter's tape in the hardware channel in the United States and Canada.
FrogTape painter's tape features PaintBlock® Technology*, a super-absorbent polymer similar to what's used in diapers to keep babies dry. When latex paint comes in contact with the tape, PaintBlock forms a micro-barrier along the product's edge, which helps prevent paint from bleeding under the tape. This not only saves painters both time and money, but also helps to provide professional results.
"Our goal is to bring forward-thinking innovations like FrogTape to our customers and consumers," said John Kahl, CEO, Henkel Corporation. "We are excited to enhance our current tape offering with FrogTape, and look forward to a successful partnership with Shurtape Technologies to further expand the product's availability in the hardware channel, helping to make FrogTape a household name."
For more information on FrogTape, please visit www.frogtape.com.
For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas - Home Care, Personal Care, and Adhesive Technologies - and is ranked among the Fortune Global 500 companies. More than 60 percent of Henkel's sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 percent of the company's total sales. In fiscal 2008, Henkel generated sales of $20.8 billion and adjusted operating profit of $2.1 billion. Our more than 55,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.
* To see a video of how quickly PaintBlock absorbs water and turns it to gel, go to www.frogtape.com. (On the homepage, go to "Click here to watch PaintBlock in action" or click on "Why FrogTape Works")
Adhesive Technologies - Consumer and Craftsmen, Henkel Corporation