Hella Receives 2008 PACE Award Honorable Mention
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PLYMOUTH, Mich., Dec. 4 -- Hella KGaA Hueck & Co., a global tier-one supplier of automotive lighting and electronic equipment, has received honorable mention in the 2008 Automotive News Premier Automotive Suppliers' Contribution to Excellence (PACE) Award program for its lane-change assistance technology.
One of Hella's numerous driver-assistance systems and currently available on the 2008 Audi Q7, the company's lane-change technology determines objects in vehicle blind spots. The system also recognizes objects not visible in the rear-view mirror.
When a vehicle enters the Q7's range of vision, a yellow vertical light strip illuminates on the corresponding side-view mirror. If a vehicle is in a neighboring lane when the driver activates a turn signal to indicate an intention to change lanes, the driver will receive a side mirror warning signal. The vehicle's vertical light strip will then flash.
"We are proud to be recognized and honored by Automotive News, the PACE Award community and our fellow suppliers," said Dr. Martin Fischer, president of Hella Electronics Corporation. "Hella is constantly striving to achieve innovative and advanced technology for our customers."
Hella's lane-change assistant has two 24-GHz radar sensors integrated into the vehicle's bumper with a range of 164 feet, regardless of weather conditions.
The Automotive News PACE award recognizes supplier innovations, technological advancements and business performance in products, processes, information technology, materials and services for the manufacture of cars or trucks.
Hella's lane-change assistant was submitted in the Product-Europe category -- innovations first commercialized or developed in Europe in new products or services, new product and service development and introduction processes that have significant market impact.
The PACE Award is jointly presented by Microsoft, SAP, Transportation Research Center Inc. (TRC Inc.) and Automotive News.
Hella, a global supplier, develops and manufactures components and systems for lighting and electronics for the automotive industry, including driver- assistance systems enhancing safety and comfort. In addition, its joint- venture companies produce complete vehicle modules, air-conditioning systems and vehicle-electric systems. Hella is also one of the world's largest companies selling automotive aftermarket parts and accessories, with its own sales companies and partners in more than 100 countries. Annual sales for the Hella Group total $ 4.8 billion.
Hella is one of the 100 largest industrial companies in Germany. More than 25,000 people are employed in 70 production facilities, production subsidiaries and joint-venture companies. Nearly 3,000 Hella engineers and technicians work in research and development. Customers include all of the world's leading automakers and system manufacturers, as well as the automotive aftermarket.
Additional information is available at www.hella.com.
CONTACT: Ulrich Koester of Hella KGaA Hueck & Company, +49-29-41-38-7566, ulrich.koester@hella.com; or Marty Habalewsky or Lauren Kiehler of AutoCom Associates, +1-248-647-8621, mhabalewsky@usautocom.com or lkiehler@usautocom.com, both for Hella KGaA Hueck & Co.
