HELLA Premieres the "Enhanced Start-Stop Demonstrator" Featuring Advanced Hybrid Technology Solutions

DETROIT - HELLA, a leading global supplier for automotive lighting and electronic systems and components, will premiere its "Enhanced Stop-Start Demonstrator" at this year's SAE Convergence® Conference at Cobo Hall in Detroit, Michigan.

This brand new "state-of-the-art" demonstrator includes all of HELLA's electronic innovations for enhanced stop-start, vehicle coasting, and regenerative braking and creeping technologies, along with several other products that promote fuel efficiency and reduce emissions and CO(2).

HELLA has developed a new generation of electronic system solutions to help vehicle manufacturers meet and exceed increasingly rigorous fuel-economy and green-house-gas requirements, while addressing next steps in vehicle technology developments.

As the industry expert in the advancement of adaptive and modular solutions for energy management, HELLA's portfolio includes a flexible DC/DC converter platform in combination with a variety of energy storage technologies, from lead acid batteries and double layer capacitors, to lithium ion battery cells.

This "Enhanced Stop-Start Demonstrator" provides automotive engineering and marketing professionals a unique opportunity to experience "virtual" driving scenarios featuring advanced hybrid technologies. Each test ride will generate an analysis of the company's latest energy management product benefits based on individual driving behavior.

In-depth expertise in electronic systems and components confirms HELLA's status as a key player in advanced hybrid solutions, throughout the world. HELLA delivers innovative products for today, tomorrow, and beyond. HELLA is leading the way through Technology with Vision.

About HELLA KGaA Hueck & Co.:

HELLA is a global, independent family-owned company with more than 27,000 employees at 70 locations in more than 30 countries. The HELLA Group develops and manufactures lighting and electronic components and systems for the automotive industry and is one of the largest trade organizations for automotive parts, accessories, diagnosis and services within Europe.

In addition, HELLA joint-venture companies produce complete vehicle modules, air-conditioning systems and vehicle electric systems. With more than 4,800 people working in research and development, HELLA is one of the most important innovation drivers in the market. With sales of 4.8 billion euros in fiscal year 2011/2012, the HELLA Group is one of the top 50 automotive parts suppliers in the world and one of the 100 largest German industrial companies. Additional information about HELLA is available at www.HELLA.com.



CONTACT: Company Contact: Markus Richter, HELLA KGaA Hueck & Company, +49-29-41-38-7545, markus.richter@HELLA.com

Web Site: www.HELLA.com

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