Press Release Summary:
Model BR6501m/i is a 65 in., rear-projection HDTV monitor based on Gen II Liquid-Crystal-On-Silicon technology. It features three 1,280 x 720 pixel microdisplays, 160Â° viewing angle, ultra-fine-pitch 16:9 widescreen, and artifact-free, full-motion video through 3-panel architecture. With highly saturated colors, reflective, active-matrix-driven LCDs provide one million, 12-micron-square picture elements, each of which is capable of displaying more than 256 gray levels.
Original Press Release:
Brillian Debuts Its Gen II Liquid-Crystal-On-Silicon (LCoS(TM)) 65-Inch 720P High-Definition Television (HDTV) Monitor
Targeted at OEMs, Brillian's BR6501m/i HDTV offers extraordinary image quality in a sleek Euro design
SEATTLE, WA May 25, 2004 - Today at the Society for Information Display (SID) conference Brillian Corporation (NASDAQ: BRLC) unveiled its first television product: the BR6501m/i, a 65-inch rear-projection HDTV monitor based on the company's proprietary and patent-pending Gen II LCoS(TM) microdisplay technology. This is the first public showing of the HDTV. Demonstrations will be held May 25 to 27, 2004 in booth #132 at the Washington State Convention and Trade Center.
With three 1280x720-pixel (720p) microdisplays, the Brillian product offers the highest commercially available LCOS contrast ratios - up to 2000:1 - in a rear-projection HDTV. It features a 160-degree viewing angle, an ultra-fine-pitch 16:9 widescreen, artifact-free full-motion video through its three-panel architecture, and outstanding audio performance with its high-end audio system, all in a sleek design that measures a mere 20-inches in depth. The HDTV monitor can support an over-the-air ATSC tuner, CableCARD(TM), and specific OEM custom features through a flexible, add-on expansion port.
Brillian is leveraging its Gen II LCoS(TM) technology in conjunction with components from other industry-leading providers to develop complete HDTV systems that deliver outstanding image quality and price/performance for its customers. The 65-inch 720p HDTV is the first in a family of 720p and 1080p HDTVs the company plans to unveil. OEM-branded versions of Brillian's 720p HDTV will be available in the second half of 2004.
"This is an extraordinary time in the evolution of HDTV products," said Vincent F. Sollitto, Brillian CEO. "We believe anyone who has an opportunity to view our HDTVs will walk away impressed with the near 3D picture quality, the artifact-free performance and the contrast, color vibrancy and clarity."
About BR6501m/i Gen II LCoS(TM) Technology
With highly saturated, vivid colors, Brillian's reflective, active-matrix-driven liquid crystal displays feature about one million, 12-micron-square picture elements, each of which is capable of displaying more than 256 gray levels. As a result, Brillian's TVs feature grayscale detail at all brightness levels, even in the darkest scenes--matching the visual response of the eye. The technology supports a high fill factor (>92%) providing smooth, eye-catching imagery, which eliminates the "screen door" effect visible in high temperature polysilicon displays. Its three-panel, solid-state architecture-based design, along with fast response time (< 10 milliseconds) enables exceptional video reproduction without a rainbow effect or digital artifacts.
HDTV Product Strategy
Brillian intends to sell its 720p and 1080p televisions exclusively to brand-name OEMs and retailers, which want to have a private label product and require a turnkey HDTV set. The opportunity also exists to integrate the base TV-chassis with customized or complementary features for truly unique product configurations. These customers will then market the televisions through their distribution channels.
Brillian is internally developing or sourcing all of the key components necessary for its HDTVs. It designs and manufactures the Gen II LCoS(TM) microdisplays; partners with light engine and video processing designers and integrators; designs and/or purchases all of the necessary components; and develops strategic relationships with manufacturers for final assembly. By offering a total system solution, rather than simply selling components, Brillian believes its high-end HDTVs can enter the consumer market more rapidly and at attractive price/performance levels - offering development flexibility to its OEM customers.
About Brillian Corporation
Brillian Corporation designs and develops rear-projection HDTVs targeted at retailers and their end-user customers looking for breakthrough performance and image quality that sets a benchmark in HDTV price/performance. The company is the first and only provider of Gen II LCoS(TM) used in these products. In addition to its high-definition televisions, Brillian also offers a broad line of LCoS(TM) microdisplay products and subsystems that OEMs, integrate into proprietary HDTV products, multimedia projectors, and near-to-eye products such as monocular and binocular headsets. Brillian's LCoS(TM) microdisplay technologies address the market demand for a high-performance display solution with high image fidelity, high-resolution scalability, and high contrast ratios. The company's website is www.brilliancorp.com.