HD Encoding Platform promotes workflow efficiency.

Press Release Summary:



Along with support for AVC, VC-1, and MPEG-2 stream creation, CineVision(TM) v2.5 features image processing filter-set from Digital Vision, adaptive-quantization controls, and parameter accessibility for segment re-encoding. Solution supports switching between multiple re-encoded versions and is capable of outputting format-compliant streams for BD and HD DVD. Also available, CineVision SD offers image control for encoding standard definition MPEG-2 for DVD-Video format.



Original Press Release:



Sonic Unveils CineVision 2.5



Powerhouse Encoding System Expands High-Definition Image Controls, Content Prep Efficiency and Adds New SD Version for DVD-Video Production

NOVATO, Calif., Sept. 6 -- Sonic Solutions(R) (NASDAQ:SNIC), the leader in digital media software, today unveiled CineVision(TM) 2.5, a significant upgrade to the company's Hollywood-standard high-definition encoding platform. The only encoder to support AVC, VC-1, and MPEG-2 stream creation in one system, CineVision Version 2.5 was developed based on direct feedback from leading Hollywood image-quality experts. The latest version introduces an impressive list of powerful technical enhancements including an expanded image processing filter-set from Emmy(R)-award winning tools provider Digital Vision, extensive adaptive-quantization controls, an accelerated first-pass encoding mode that reduces encoding times by as much as 25%, and greater parameter accessibility for segment re-encoding. Also new with CineVision 2.5 is the debut of CineVision SD which offers powerful image control for encoding standard definition MPEG-2 for the DVD-Video format.

"CineVision represents an overwhelming quality and value proposition for us because of its unrivaled ability to deliver the consistent image quality results our customers expect," said Laurent Jaconelli, President of Mastery International Pictures in Paris, France. "The improvements and new capabilities built into the CineVision 2.5 upgrade demonstrate Sonic's ongoing commitment to serving our needs by making great products even better."

CineVision 2.5 adds considerable power to Sonic's already market-proven high-definition encoding system and sets a new standard for image control and workflow efficiency. Capable of outputting format-compliant streams for both BD and HD DVD from a single encode and workstation, CineVision provides a significant productivity boost by cutting encode time and cost by 50% for dual-format releases. CineVision enables intricate fine-tuning by re-encoding individual segments with optimized parameters, and supports switching between multiple re-encoded versions so the compressionist may select a favorite. CineVision also provides a comprehensive post-encode QC toolset with professional features such as HD-SDI output to professional monitors, and a timeline-based display of encode information.

"CineVision 2.5 is a clear representation of Sonic's ability to listen to the industry's needs and refine an already proven and productive system," said Sam Orton-Jay, senior product manager for Sonic's professional encoding products. "The latest version not only helps ensure the highest image quality results for content owners, but also drives the efficiencies facility owners need as they initiate their investment into high-definition content preparation systems."

CineVision 2.5 is included with Sonic's industry-standard Scenarist(R) Workgroup, a comprehensive collection of interoperable applications that enable major motion picture studios and professional authoring facilities to efficiently encode, author, and proof commercial Blu-ray Disc and HD DVD titles for packaged media release that take full advantage of advanced interactivity and high-definition video. In addition to CineVision, Scenarist Workgroup includes Scenarist BD Edition and Scenarist HD DVD Edition, Sonic's professional authoring solutions for standard and advanced content creation, and Scenarist Designer PS for streamlined HD DVD and BD menu creation.

CineVision 2.5 will be available later this month through Sonic's resale channels worldwide, and is being demonstrated at IBC (Stand 7.730), September 7th to the 11th, Amsterdam, The Netherlands.

About Sonic's Professional Products Group

Sonic's Professional Products Group (PPG) develops authoring and encoding systems used in the release of a wide variety of video entertainment including major motion pictures on DVD-Video, DVD-ROM, HD DVD, and Blu-ray disc. Sonic's world-renowned Scenarist(R) authoring and CineVision(TM) video and audio encoding systems are intended for highly skilled professional content creation facilities including high-end authoring and design houses, major motion picture studios, and disc replicators. Sonic's Professional Products Group is actively involved in the development and implementation of new entertainment standards and formats.

About Sonic Solutions

Sonic Solutions (Nasdaq: SNIC; www.sonic.com/) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home(TM) products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio(R)-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript(R) media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the DVD On Demand(TM) and Qflix(TM) platforms, Sonic is defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Sonic DVD On Demand, Qflix, Hollywood to Home, Scenarist, CineVision, and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.

CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231, chris_taylor@sonic.com

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