Handmark and Garmin Work Together to Enhance the Mobile Customer Experience


Handmark and Garmin Work Together to Enhance the Mobile Customer Experience
Handmark to Distribute Garmin Mobile Through its Established Global Distribution Channels

Kansas City, Mo. - July 18, 2007 - Handmark®, a global leader in the development and distribution of mobile media, and Garmin International Inc., a unit of Garmin Ltd., today announced a strategic distribution agreement under which Handmark will distribute Garmin Mobile(TM) for BlackBerry GPS enabled devices. Garmin Mobile is a subscription-based, feature-rich application that delivers maps, directions and turn-by-turn navigation on mobile phones.

Handmark offers unique distribution through U.S. mobile operators, including on-device client and web portals as well as both Handmark and operator branded desktop and on-device stores. Handmark distribution also includes on-device and web-based e-stores in Europe through relationships with major device manufactures. Garmin Mobile will receive prominent placement within Handmark distribution channels.

Garmin Mobile includes highly detailed street maps of the United States, Canada and Puerto Rico. The database features nearly six million points of interest, including hotels, restaurants, gas stations, ATMs and attractions. Map data is provided by NAVTEQ(TM) - a world leader in premium-quality mapping. Garmin Mobile maps are server-based and give consumers the most recent mapping available.

"Being able to reach your destination quickly and efficiently is a priority for mobile professionals," said Charles Morse, Garmin's director of mobile and PND marketing. "Garmin Mobile brings an array of features to BlackBerry devices and makes asking for directions a thing of the past."

"Garmin is a trusted brand in global navigation and Garmin Mobile is a great feature for our web and on-device distribution," said Douglas Edwards, Handmark co-founder and chief marketing officer. "Handmark and Garmin share a common vision of delivering great value and extraordinary consumer experiences. Garmin Mobile will be a huge hit with our customers."

Garmin Mobile is immediately available through Handmark for $9.99/month. Customers have unlimited access to all Garmin Mobile content, which includes fuel prices, weather conditions and forecasts, traffic content and hotel information. Some Garmin Mobile features may vary based on the phone's capabilities. For more information on Garmin Mobile, visit mobile.garmin.com.

About Garmin
Garmin International Inc. is a member of the Garmin Ltd. group of companies, which designs and manufactures navigation, communication and information devices - most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve aviation, marine, outdoor recreation, automotive, wireless and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin is a registered trademark and Garmin Mobile is a trademark of Garmin Ltd. or its subsidiaries. Anticipated product availability dates are based on management's current expectations and are not guaranteed.

About Handmark
Handmark® is a global leader in the development and distribution of mobile media, focused on creating and delivering consumer-friendly access to the best news, reference, and information content for mobile phones and other wireless handhelds including BlackBerry®, Palm® Treo(TM), Symbian and Windows Mobile® devices. Handmark signature products, including the award-winning Pocket Express(TM), transform ordinary handsets into powerful business and entertainment tools. The company manages distribution partnerships around the world with major device manufactures and operators. These partnerships, along with its technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. mobile operators, play a large part in the company's growth and success. Handmark has offices in Kansas City (world headquarters); Gothenburg, Sweden; London; San Francisco; and Dallas. For more information, visit www.handmark.com.

© 2007 Handmark, Inc.; Handmark is a registered trademark, and Pocket Express, tools & toys for a mobile generation, the Handmark logo, the Pocket Express logo, and associated trade dress are trademarks of Handmark, Inc. All rights reserved. All other trademarks and/or registered trademarks are the property of their respective owners.

HANDMARK, INC.

909 Walnut, Suite 400
Kansas City, MO 64106

More from Communication Systems & Equipment

All Topics