Guerlain and Rexam a Renewed Partnership for the Launch of "L'instant Magic"


01 October 2007

Rexam, supplier of the cap and SP8 pump with glass ball for the "L'Instant" line, is renewing its partnership with Guerlain for the new fragrance, "L'Instant Magic." Guerlain has tinted the bottle and the underside of the cap black, playing on the transparency of the surlyn material.

For this product, Rexam Dispensing Systems was selected to create this prestige piece. The technical challenge lay in the total coverage of the underside of the cap given its complex geometry. There were several possible technical options including lacquering, pad printing, and screen printing. Rexam Dispensing Systems' recommendation was pad printing, combined with surlyn for the cap material. A double hit of pad printing was used to create the deep black on the underside of the cap.

The cap was designed and produced by Rexam Simandre (Saône et Loire), which specialises in plastic injection moulding and is an expert in decorating techniques. The SP8 pump is manufactured at the Rexam factory in Le Tréport (Normandy).

The desired effect is perfectly produced by a controlled play of light and black.

For more information contact:

Nathalie Franchini Communication
Gregory Maxime
Tel: +33 (0)1 48 87 15 49
Email: nathalie@franchinicommunication.com

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