Green Glue Noiseproofing Stands Out In Rebounding Housing Market


Granville, NY - Traffic, the neighbor's television set, or heavy footsteps overhead: noise is pervasive in urban dwellings. And when that property is on the market, noise levels can mean the difference between a sale and a polite 'no thank you.' Real-estate agents and sellers are increasingly on the look out for effective - and affordable - ways to differentiate properties or add value. Now, with the Green Glue noiseproofing system, sellers can add to the value and attract buyers while improving their own quality of life in the meantime.

"For people in condos and apartments who have a problem with noise, Green Glue can make a big difference," says Agnes M. Lacomba, Associate Broker at Century 21 Universal in Chicago, Illinois. "Its affordable, effective and easy to use - so you are really getting your money's worth."

Green Glue's noiseproofing system consists of three components: Green Glue Noiseproofing Compound, Sealant, and Joist Tape. When these technologies are incorporated systematically into a home, they substantially reduce noise transmission between rooms, improving quality of life along with property values.

"As the housing market continues to recover - albeit at an uneven rate - real estate agents need to work hard to ensure a property stands out in the market," says Mark Darby, Global Sales and Marketing Manager - Acoustics for Saint-Gobain Performance Plastics. "Green Glue technologies come together as a system to decrease noise transmission, helping to protect the sanctity of residences by keeping noise out, which is a tangible benefit that buyers can appreciate."

Green Glue Noiseproofing Compound is a viscoelastic product that significantly dampens noise transmission by converting sound vibration into small amounts of heat. When applied as a constrained layer between two sheets of drywall, plywood or other building substrate, Green Glue Noiseproofing Compound reduces noise transfer from one room to the next by as much as 90%, including low frequency sounds that are normally resistant to soundproofing. The compound comes in easy-to-dispense tubes that can also be used with caulking guns for quick dispersal.

Green Glue Noiseproofing Sealant plugs up gaps and cracks in walls and ceilings that are easily overlooked but which contribute significantly to noise transfer. When applied along wall and ceiling edges, the sealant can prevent these cracks from leaking noise and help maintain a high level of sound isolation.

Green Glue Noiseproofing Joist Tape eliminates noise when foot traffic causes sub-flooring and joists to rub together. Older homes in particular are subject to natural settling, resulting in creaking noises from foot steps. The Joist Tape acts as a sound isolating buffer when applied between joists and sub-flooring, and its low thermal conductivity improves energy efficiency.

Homeowners can choose to install any or all of Green Glue's noiseproofing components depending on the intensity of a noise problem. Individual products can be used easily to address specific noise challenges.

To learn more about The Green Glue Company and noiseproofing, visit www.greengluecompany.com

About Green Glue

Founded in 2003 in Fargo, North Dakota, and relocated in 2009 to Granville, NY the Green Glue Company is an R&D and manufacturing firm specializing in viscoelastic materials and is a leading producer of sound isolation products used in residential and commercial noiseproofing. Green Glue Noiseproofing Compound, the company's first product, is now the best selling product of its kind worldwide. Green Glue is marketed and sold for new construction and remodeling of residential, home theater, recording studio, hospitality, and multi-family construction. The Green Glue Company is wholly owned by Saint-Gobain Performance Plastics Corporation.

About Saint-Gobain

A Global Leader

Saint-Gobain is a global manufacturer and distributor of flat glass, building products, glass containers and high-performance materials. Based in Paris, France, Saint-Gobain has operations in 64 countries and employs over 190,000 people. Founded in 1665 to manufacture glass for the Hall of Mirrors at the Palace of Versailles in Paris, Saint-Gobain remains headquartered in France and had worldwide sales of $53 billion in 2009. Saint-Gobain is a world leader in the construction markets, developing a new generation of building products to help meet the global challenges of energy efficiency and environmental protection. Our vision is to offer a wide range of solutions and services to make buildings more energy efficient, while enhancing comfort and quality of life. www.saint-gobain.com

Saint-Gobain in North America

Saint-Gobain Corporation, based in Valley Forge, Pennsylvania, is the holding company for Saint-Gobain's U.S. and Canadian operations. The company has over 330 locations in North America, and approximately 19,000 employees. Saint-Gobain businesses in North America include CertainTeed (Valley Forge, Pennsylvania), Norandex Building Materials Distribution (Hudson, Ohio); Saint-Gobain Crystals (Hiram, Ohio); Verallia North America (Muncie, Indiana); Saint-Gobain NorPro (Stow, Ohio); Saint-Gobain Performance Plastics (Aurora, Ohio); Saint-Gobain Technical Fabrics (Grand Island, New York); and Saint-Gobain Abrasives (Worcester, Massachusetts). In the United States and Canada, Saint-Gobain reported sales of approximately $6.8 billion in 2009. http://www.saint-gobain-northamerica.com/

All Topics