Graphic Packaging Adds Strength to Winery Product

MARIETTA, Ga., Feb. 1 -- Fine wine has numerous distinguishing characteristics, but one that's often overlooked is a good container -- so that's exactly what Graphic Packaging International (GPI) has delivered for Tefft Cellars Winery, located in the Yakima Valley near Outlook, Washington.

"Our Z-flute(R) packaging combines light weight with exceptional compression strength, making it ideal to withstand the rigors of shipping, in-store stacking, and consumer usage," explained Ed Schindler, Graphic Packaging's Product Marketing Manager. "These features have enabled us to solve a 'bulge' problem which Tefft Cellars experienced with the corrugated material previously used for its wine-in-a-box product."

The "Z" stands for "zero" because the Graphic Packaging product, unlike traditional corrugated paperboard, has no flutes between the two exterior walls.

"Zero usually means nothing, but with Z-flute it means everything - the comparable strength of corrugated, the vibrant graphics of paperboard, and the optimal runability of folding carton, all at a price performance relationship that's more attractive than any of these other options," added Schindler.

According to Graphic Packaging, Z-flute is especially suited for retail packaging when manufacturers want to move from basic brown or white corrugated materials to a more sophisticated look, while maintaining maximum strength.

Tefft Cellars is a family-owned boutique winery which produces premium wines in both bottles and corrugated containers. For the "wine-in-a-box" product, wine is first placed in a flexible interior bag, then hand-packed into the exterior Z-flute package.

Two of the winery's varieties -- Cabernet Sauvignon and Chardonnay -- are currently part of a market trial of the Z-flute packaging in conjunction with a major mass merchandiser.

Graphic Packaging International (NYSE:GPK) is a leading provider of paperboard packaging solutions to the beverage, food and other consumer product industries. Additional information about Graphic Packaging, its business and its products is available on their web site

CONTACT: Ed Schindler, Product Marketing Manager of Graphic Packaging
Intl, +1-770-795-3845

Web site:

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