Graham Packaging's U.K. Subsidiary and StarBrands Unveil New PET Packaging for 'Sqezy'
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YORK, Pa., Aug. 18 - Graham Packaging Company Inc.'s subsidiary in the United Kingdom, Graham Packaging Plastics Chalgrove, has teamed up with StarBrands Ltd. to unveil new PET packaging aimed at helping to revitalize the sales of Sqezy wash-up liquid.
The historic brand, which popularized the phrase "Easy peasy lemon sqezy," is being transformed under the ownership of StarBrands and repositioned against leading products in its market sector.
"We have big plans for Sqezy and the new packaging is key to this," said StarBrands Managing Director David Mann. "We needed a pack to create a point of difference for our brand and [one] that highlighted the ease of use and great cleaning results for which Sqezy is renowned."
The new design captures these qualities with the use of an off-center directional spout that enables users to squirt a jet of cleaning power straight to where they need it without awkward wrist-turning.
StarBrands worked with Graham Packaging Plastics to create the new design from existing preforms, keeping investment costs to a minimum. Engineers at Graham's Chalgrove plant in Oxfordshire took great care to ensure the blowmold provided correct positioning of the off-center opening, which uses a functional flip-top closure. The resulting shape is distinctive and functional, and delivers good shelf impression.
The Sqezy project is the second significant development Graham Packaging has undertaken for StarBrands, following the successful re-launch of Stardops wash- up liquid in 2008.
Graham Packaging Company Inc., (NYSE:GRM), based in York, Pennsylvania, is a worldwide leader in the design, manufacture, and sale of technology-based, customized blow-molded plastic containers for the branded food and beverage, household, personal care/specialty, and automotive lubricants product categories. It has an extensive blue-chip customer base that includes many of the world's largest branded consumer products companies. It produces more than 20 billion container units annually at 83 plants in North America, Europe, South America, and China, and had net sales of $2.27 billion in 2009.
The company is a leading U.S. supplier of plastic containers for hot-fill juice and juice drinks, sports drinks, drinkable yogurt and smoothies, nutritional supplements, wide-mouth food, dressings, condiments, and beers; the leading global supplier of plastic containers for yogurt drinks; a leading supplier of plastic containers for liquid fabric care products, dish care products, and hard-surface cleaners; the leading supplier in the U.S., Canada, and Brazil of one-quart/one-liter plastic motor oil containers; and a leading supplier of bottles for personal care products.
Source: Graham Packaging Company Inc.
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