Ultra-High Performance Tire Wins Popular Mechanics Award
LAS VEGAS, Nov. 1 -- The Goodyear Tire & Rubber Company (NYSE:GT) has just introduced its latest ultra-high performance tire, yet the new Eagle F1 Asymmetric has already begun capturing rave reviews and product awards from respected independent sources.
This week, at the SEMA (Specialty Equipment Market Association) Show, the Eagle F1 Asymmetric received the Popular Mechanics Editor's Choice Award for New Products. The tire is becoming available this month at many retail tire outlets.
Popular Mechanics editors selected the Eagle F1 tire from more than 4,000 displays and too many new products to count at the Automotive Aftermarket Industry Week here.
"It is an honor to receive this award on behalf of Goodyear and the engineers who invented this tire for the demanding enthusiasts in this segment," said Bob Toth, marketing manager for Goodyear auto tires. "Goodyear's Eagle brand of tires have long been known for ultimate performance, and this recognition again helps to provide further credibility."
In past years, Goodyear received the prestigious Editor's Choice award for its Fortera HL luxury SUV tire, its Wrangler MT/R off-road tire, a pair of ultra-performance tires for sports cars - the Eagle F1 GS-D3 and Eagle featuring ResponsEdge Technology. These tires went on to receive additional glowing reviews in the industry, and have been sales successes for the company, too.
The Eagle F1 Asymmetric is a tire that helps maintain even tread contact pressure on the road to enhance grip while cornering. This is accomplished through the company's exclusive "Active CornerGrip Technology," with an Aramid reinforcement in the inside sidewall of the tire.
With the Eagle F1 Asymmetric, the tread pattern features an outer tread zone for enhanced grip and a water-channeling inner tread zone to aid wet traction. A continuous center rib helps provide enhanced high-speed stability.
In addition to the Popular Mechanics award, the Goodyear Eagle F1 Asymmetric has already been labeled a "winner" in automotive magazine testing. In independent comparison tests of the leading ultra-high performance tires conducted by British automotive magazine, EVO, the Eagle F1 Asymmetric was rated number one overall.
"A decisive win for the new Goodyear, with more table-topping performances than any other tire," stated the magazine in its summary of the nine-tire comparison. The wins came in both wet and dry objective tests, and subjectively, it was voted best tire on the dry handling course.
Additionally, another UK magazine, Autocar, presented a high-performance tire test in its October issue, and again, the Eagle F1 Asymmetric came out on top. The staff conducted tests in braking, dry and wet handling, and used both front- and rear-wheel drive cars. Not only finishing first in overall test results, the new Goodyear tire also drew rave comments. In a reference to how much the Eagle F1 Asymmetrics improved the performance of the test Mercedes C350, Autocar stated, "With a set of Goodyears, it was like attaching a turbo to the Mercedes' engine."
In North America, the Eagle F1 Asymmetric will be offered in 22 sizes, in 17, 18, 19 and 20 inch wheel diameters. These tire sizes will fit cars such as the BMW 550I, Porsche 911 Carrera and Mercedes CLK55 AMG.
"We love to see feedback like this," said Toth. "We knew we had a winner with the new F1, and the test results and various awards continue to confirm it. The tire has become a great high-level ambassador for the entire Eagle lineup."
Popular Mechanics (www.popularmechanics.com) is a magazine that helps readers master the modern world. It is published by Hearst Magazines, a unit of Hearst Corporation. Each month, nearly 9 million readers turn for advice and news to the magazine's editors and contributors.
For more information about Goodyear's broad selection of tires for cars, light trucks, SUVs, and more, visit www.goodyeartires.com.
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