Geo-Tagging Unit instantly captures photo location.

Press Release Summary:



Based on NXP Software's swGPS(TM) SnapSpot technology, JOBO's photoGPS enables digital camera users to capture GPS coordinates of outdoor location. Unit automatically embeds detailed geographic information of where photo was taken, down to street or point-of-interest level, directly into image's EXIF metadata. Fitting directly onto flash hot-shoe, photoGPS connects directly to existing digital cameras without additional cables.



Original Press Release:



NXP SnapSpot GPS Technology and JOBO photoGPS Capture a Location in an Instant



EINDHOVEN, The Netherlands and GUMMERSBACH, Germany, March 26/P -- NXP Software and JOBO have announced the first groundbreaking photo geo-tagging product to come out of a collaboration between the two companies. Based on NXP Software's swGPS(TM) SnapSpot technology, these products enable digital camera users to easily capture the GPS coordinates of an outdoor location in the time it takes to press the shutter button. Intuitive and easy to use, this gives users new and exciting ways to search, share, and view their ever-growing photo collections.

NXP Software's unique, patented SnapSpot technology takes a new approach to GPS geo-tagging. Traditional approaches are often obtrusive, slow and power hungry, making them unattractive for digital photography. SnapSpot solves these difficulties by separating the capture and processing of GPS signals.

Launched at the PMA'07 show in Las Vegas, JOBO's photoGPS product is the first result of the collaboration. It automatically embeds detailed geographic information of where the photo was taken, down to street or point-of-interest level, directly into the image's EXIF meta-data. Fitting directly onto the flash hot-shoe, it connects directly to existing digital cameras without any additional cables. It also requires very little power or user interaction, so does not adversely affect camera usability or battery life. With photoGPS, digital photographers can quickly find and view images, utilizing digital maps and aerial views.

"The innovative swGPS technology from NXP Software delivers extremely low power consumption allowing the JOBO photoGPS to operate for a full year using only one single battery. Coupling this with the automated geo-tagging of not only the latitude and longitude, but also the actual country, city, street and nearest point of interest, photoGPS represents an industry-changing breakthrough for image archival and retrieval. It enables photographers to capture a location instantaneously and find any picture within seconds." says Johannes Bockemuhl-Simon, CEO, JOBO AG.

About JOBO
JOBO is a family-owned company now in its third generation of family leadership. Having been founded in 1923, it has built up a reputation for quality, professionalism, and commitment. These core values remain their keys for continuous success in times of vast technological changes, growing markets, and globalization.

Through innovation and ingenuity JOBO has created standards within the imaging industry. For example, JOBO created the product class of small-volume, high-quality photo processors. And NASA pictures of the first flight to the moon (Apollo 11) were processed using JOBO equipment.

JOBO is also one of the first exhibitors of the most important photo trade shows in the world - photokina, founded in 1950. Since then, close interaction with photo dealers and end users has been critical in making JOBO an indisputable market leader in the world of photography.

About NXP Software
NXP Software is an Independent Software Vendor (ISV) with worldwide local sales and support. NXP Software specializes in innovative multimedia solutions to help mobile device and consumer electronics manufacturers deliver vibrant, easy-to-enjoy multimedia experiences. News from NXP Software is located at www.software.nxp.com.

For more information, please contact: Paul Gough, NXP Software B.V., Tel: +44-1293-815728, E-mail: paul.gough@nxp.com. Annika Hummerich, JOBO AG, Tel: +49-2261-545-41, E-mail: a.hummerich@jobo.com

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