Gentex Optics Inc, Chooses MagneMotion's MM LITE(TM) as New Automation System

MagneMover® LITE (MM LITE) Intelligent Transport System to Increase Throughput by 30%

Devens, MA - MagneMotion Inc announced today that Gentex Optics, a division of Essilor of America, has chosen the Company's MM LITE transport and positioning system for their optical lens manufacturing facility located in Dudley, MA. Gentex Optics is a leading worldwide supplier of high performance, polycarbonate eyewear including prescription lenses, sunwear and military protective products. The MM LITE automation system will be used to transport lenses in a fast, efficient, clean and controlled manner between the various processes in the plant.

"We are very excited to be working with Gentex Optics to provide our innovative linear synchronous motor automation system, MM LITE, as a solution to its automation needs," stated Peter Mattila, MagneMotion's Vice President of Sales and Marketing. "The increased capacity in lens conveyance at Gentex Optics will be substantial."

Other benefits of the system played a role in selecting MM LITE over alternative conveyor systems. "The flexibility and modularity of the MM LITE system, its ability to integrate seamlessly with our machinery, and the precise control were all important factors in our decision to work with MagneMotion," stated Mr. Amit Agarwal, Senior Automation Engineering Manager at Gentex Optics. "MM LITE will allow us to eliminate redundant automation processes, such as multiple inspection stations, and increase our efficiency."

Essilor operates 15 manufacturing plants and 332 prescription labs in 54 countries. To learn more about Essilor and Gentex Optics visit their website at

About MagneMotion

MagneMotion provides Linear Synchronous Motors (LSMs) and advanced transport solutions for demanding assembly, process, test and manufacturing automation applications. MagneMotion's LSM products are used to create faster, more efficient, and more reliable automation solutions than conventional systems. The LSM technology is embodied in the company's QuickStick and MagneMover® LITE product lines, which can accommodate a variety of acceleration, speed, and payload requirements. MagneMotion's advanced LSM technology is a breakthrough and provides significant advantages in powering automation, manufacturing and logistics systems, as well as in a new class of shipboard elevators developed for the U.S. Navy. In addition, MagneMotion is developing a new generation of Magnetic Levitation (Maglev) technology for urban transit applications under contract to the Federal Transit Administration. Organizations ranging from the U.S. military and government agencies, to major multi-national companies and leading automation systems integrators adopt MagneMotion's technology for superior results.

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