Honored for Outstanding Features, Quality, Performance & Value
November 5, 2013 - New York, NY - Three products from General Tools & Instruments (General®) have been named winners in the first ever Pro Tool Innovation Awards (PTIA) competition. General’s iBorescope (DCiS1), 4:1 IR Thermometer with NCV & Flashlight (VR40) and Digital Sliding T-Bevel (828) rank among this year’s most innovative products in the electrical, plumbing, HVACR, MRO, concrete/masonry and general contracting industries.
A panel of professional tradesmen in the electrical, plumbing, MRO and concrete fields-as well as general contractors, builders and Pro Tool Reviews staff members-judged the contest, evaluating products based on raw innovation, performance, features, build quality, productivity and value.
“We set out to determine which tools, accessories and fasteners are the best. We knew this would be challenging and competitive, and we were right. Over 40 manufacturers entered more than 150 products,” said Pro Tool Reviews Editor in Chief Clint DeBoer. “We believe the winning products represent the cream of the crop, offering increased efficiency and value through truly unique and advantageous features that are key for professional contractors and technicians.”
General’s iBorescope (DCiS1) and 4:1 IR Thermometer with NCV & Flashlight (VR40) are award winners in the Test & Measurement category (www.protoolreviews.com/buying-guides/2013-innovation-awards-test-measurement/8337). The company’s Digital Sliding T-Bevel (828) won in the Hand Tools category (www.protoolreviews.com/buying-guides/2013-innovation-awards-hand-tools/8290). Detailed information on these products can be found at www.generaltools.com.
“We believe each of our award-winning products offers state-of-the-art technology combined with ultimate convenience and affordability,” says General’s VP of Strategic Marketing Peter Harper. “We’re always striving to innovate cost-effective products that make technicians’ and contractors’ jobs easier. Winning these awards shows we’re reaching those goals, and that gives us a great sense of satisfaction and pride.”
The PTIA is a separate entity operating as a third party organization. While originally conceived by the founders of Pro Tool Reviews, the PTIA comprises 12 media sponsors.
About General Tools & Instruments
Celebrating 90 years of product innovation from its New York City headquarters, General Tools & Instruments remains the market leader in precision specialty hand tools. Recent product advancements and corporate acquisitions have expanded General’s line to include over 1,500 precision tools and hand-held instruments. This vast array of products is widely used by contractors, professionals, technicians, DIYers and hobbyists in a broad range of industries. To learn more about General Tools & Instruments and its products, visit www.generaltools.com or call Customer Support at 1-800-697-8665.
About Pro Tool Reviews
Pro Tool Reviews (PTR) is a successful online tool review magazine written by electricians, plumbers, carpenters, framers, concrete/masonry professionals and general contractors. PTR reviews are written by professionals, for professionals. For additional information, please visit www.protoolreviews.com.
CONTACTS: For additional product information, contact Sue Minichiello, Senior PR Associate, SpaceAge Media Consultants, 617-783-2700, firstname.lastname@example.org or Peter Harper, VP Strategic Marketing, General Tools & Instruments, 212-431-6100 x267, email@example.com. DCiS1 VR40 828