OLATHE, Kan., July 18 / -- Garmin International Inc., a unit of Garmin Ltd., today announced that Handmark, a global leader in the development and distribution of mobile media, will distribute Garmin Mobile for BlackBerry devices enabled with GPS.
"We are pleased to offer Garmin Mobile through Handmark's vast distribution channels because it will make it easier for BlackBerry customers to subscribe to Garmin Mobile, regardless of the carrier," said Charles Morse, Garmin's director of mobile and PND marketing. "Garmin Mobile is a killer application that turns Blackberry devices into a premium GPS device with voice prompted navigation, real-time traffic, weather, fuel prices, and hotel discounts. It turns a BlackBerry into an all-in-one, go-anywhere device."
"Garmin Mobile is a brilliant application for GPS-enabled phones that significantly enhances the mobile experience," said Douglas Edwards, Handmark executive vice president and chief marketing officer. "It is natural for Handmark to work with Garmin, another Kansas City-based global company. Garmin Mobile will be a great hit with our customers."
Handmark is the leading developer and publisher of mobile software titles sold through mass merchandisers as well as electronics and office supply stores. Handmark offers unique distribution through U.S. mobile operators, including on-device client and web portals as well as both Handmark and operator branded desktop and on-device stores. Garmin Mobile will receive prominent placement within the various distribution channels.
Garmin Mobile gives turn-by-turn, voice prompted directions to virtually any destination in the United States or Puerto Rico including points of interest (POI's) such as hotels, restaurants, gas stations, ATMs and tourist attractions. The POI database can also serve as a comprehensive business directory that makes it easy to call directly from the POI database for reservations, hours of operation, or other information. Map data is provided by NAVTEQ(TM), a world leader in premium-quality mapping.
In addition to intuitive navigation, Garmin Mobile customers also have access to free dynamic information including real-time traffic, current weather conditions and forecasts, fuel prices and hotel discounts. These features, which are usually only found on high-end personal navigation devices, are available for no additional cost.
Garmin Mobile is immediately available through Handmark for $9.99/month. Some Garmin Mobile features may vary based on the phone's capabilities. For more information on Garmin Mobile, visit http://mobile.garmin.com/.
Garmin International Inc. is a member of the Garmin Ltd. group of companies, which designs and manufactures navigation, communication and information devices -- most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve aviation, marine, outdoor recreation, automotive, wireless and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200.
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