Gaphics Board meets demanding luxury packaging needs.

Press Release Summary:



Bright, smooth, neutral shade AVANTA PLATINA permits users to reproduce graphics flawlessly and consistently. Stiffness, formation, and converting performance contribute to efficiency for both printer and brandowner.



Original Press Release:



M-Real USA Introduces Avanta Platina: The Premium Board for International Prestige Packaging



Once again, M-real has developed the premium board product, AVANTA PLATINA, ideal for the most demanding luxury packaging needs.

AVANTA PLATINA'S extremely high brightness, smoothness and neutral shade enhance your ability to reproduce the most demanding graphics flawlessly and consistently. Its excellent stiffness, formation, and converting performance boosts efficiency for both the printer and brandowner: the end result is not only distinctively superior, but cost-effective as well.

This versatile packaging solution is brought to you by M-real's worldwide sales network. With global availability and offices in over 70 countries, AVANTA PLATINA helps you build a uniform brand image globally, and reduce time-to-market.

Come experience AVANTA PLATINA: an extraordinarily bright, smooth and stiff board. Visit us at the East Pack Show booth 460. Present at this year's EastPack show will be Jorma Sahlstedt, President of M-real USA and responsible for Consumer packaging. Alexia Karpilov, Sales Manager of Consumer packaging, will also be in attendance.

M-real understands the product needs of multinational brandowners. This is a core business competence, which has been built through long-lasting relationships with many prominent global partners. M-real's international total brand packaging offer falls under the banner of Integrated Brand Packaging(TM) Beautycare and luxury products are only one of the selected business areas targeted.

M-real USA Corp
In the beginning of 2003, the M-real Corporation was pleased to announce the new organization of its American sales company, M-real USA (formerly known as M-real Alliance USA.)

In 2002, the new sales company went through a transitional phase where the sales and marketing operations of Zanders USA, Madison International (sales of M-real's Galerie range of magazine papers), and FB Schmidt (Distributor of Modo Paper's Euroart range) were consolidated into M-real USA ( M-real's own sales company that has sold paperboard in USA for years under various names like Madden, Metsa-Serla, Forest Alliance). Simply named M-real USA, the company continues its focus on customers and delivering value through quality products, under the leadership of its President, Jorma Sahlstedt.

In addition to high-quality Consumer Packaging, Commercial Printing and Publishing products, M-real USA offers service solutions that increase its customers' competitiveness through a focus on the cost-effective manufacture of fine papers, magazine papers and packaging board.

M-real Corporation
As M-real has quadrupled its turnover in just over five years (6.5billion), it has become one of the most advanced companies in its industry. M-real focuses on coated and uncoated fine papers and high quality magazine papers, as well as on packaging boards for consumer products while delivered with customer service.

M-real currently ranks as Europe's largest producer of fine paper. Through a series of recent acquisitions including the Swedish company Modo Paper and German Zanders Feinpapiere AG, the company has grown to become the Europe's market leader in both coated and uncoated fine papers.

With an operating profit of 324 million, M-real Corporation has 28 production units throughout Europe.

Come experience Avanta Platina at East Pack booth #460.

For more information, visit ibp-web.com and www.m-real.com

Contact:
Alexia Karpilov
Sales Manager, Consumer packaging
203-229-7487
Alexia.karpilov@ m-real.com

Jorma Sahlstedt
President
203-229-7483

Joney Bartucci
Account Manager
709-366-645

Steve Rote
Technical Services Manager
203-229-7486

M-real USA Corp
201 Merritt 7, 4th floor
Norwalk, CT 06851
USA

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