GAF Increases Distribution for DuraLife(TM) Decking Systems
WAYNE, NJ - GAF, one of the largest building material manufacturers in North America, is greatly expanding distribution of its DuraLife(TM) decking systems in response to a heightened demand for the collection.
Fowler & Peth based in Denver, CO and K&R Wholesale based in Camdenton, MO will be carrying the DuraLife(TM) Natural Grain Collection and RailWays® Universal Railing Collection. Coastal Forest Products based in Bedford, NH and Seven D based in Altoona, PA will be carrying the entire DuraLife(TM) Collection, including Siesta(TM), Natural Grain, and RailWays® products.
"As we continue to aggressively grow the DuraLife(TM) brand of decking and railing, it is important to align ourselves with forward thinking, aggressive distributor alliances, stated Chris Duncan, National Sales Director at GAF. "These new relationships are indicative of this approach to expanding our distribution across the U.S."
The goal of the DuraLife(TM) Collection is to provide safe, durable decking systems that allow homeowners to focus more on enjoying time with friends and family and less time and expense on deck maintenance. The DuraLife(TM) Siesta(TM) Collection, a leading ultra-low maintenance solution for property owners, is the number one composite decking product recommended by a leading consumer advocate magazine. The DuraLife(TM) Natural Grain Collection offers a natural grain finish and a price to fit most budgets. DuraLife(TM) RailWays® is a universal railing system with a focus on strength and safety and that can be matched with any leading deck board brand.
GAF supports the entire supply chain with world class marketing materials, innovative business building and loyalty programs, and technical expertise. The company's focus is to provide its supply chain allies with high quality products, capabilities, and knowledge to help them build their businesses and avoid hassles.
For more information about GAF decking, visit: www.gaf.com/Decking/Decking.aspx.
About GAF:
Now proudly celebrating its 125th year in the industry, GAF is one of the largest building materials manufacturers in North America with sales of nearly $3 billion annually. GAF manufacturers a broad range of ultra-low maintenance decking that combines beauty, durability, and safety in one hassle-free system, and continues to lead the industry with technical innovation in areas of design, formulation, and automation. It's DuraLife(TM) Collection includes low-maintenance decking systems that offer safety and durability.
GAF's products include a comprehensive portfolio of steep-slope and low-slope roofing systems and composite decking materials that are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.
For more information about GAF, visit www.gaf.com.
Alyssa Hall
Marketing Communications Manager
1361 Alps Road
Wayne, NJ 07470
(P)973-628-3301
ahall@gaf.com
