Wayne, N.J., August 4, 2017 – The Optical Devices Division of FUJIFILM will showcase the latest in its new lens range at the upcoming Texas Association of Broadcasters 64th Annual Convention & Trade Show (Booth #104). Numerous camera manufactures and dealers will also show FUJINON 4K, HD, PL and "E" mount lenses across the exhibitor floor. TAB 2017, the largest state broadcast association convention in the nation, takes place on August 9-10 at the Renaissance Austin Hotel.
A 4K area in the FUJIFILM booth will feature the UA22x8B and new UA18x5.5B lenses. The UA18x5.5B lens, introduced at NAB this year, is the latest handheld in the company’s Premier UA Series of 4K 2/3” lenses. Delivering edge-to-edge 4K optical quality to 2/3-inch 4K portable cameras and camcorders, the UA18x5.5B lens has a focal length range from 5.5mm in wide angle to 100mm in telephoto, and a zoom ratio of 18x. The unique zoom range of the UA18x5.5B makes this a 2-in-1 lens, offering both wide-angle and telephoto capability. The lightweight UA18x5.5B is ideal for situations that require added mobility, such as news reporting and on-location production. Both the UA18x5.5B and UA22x8B are part of the FUJINON 4K line-up of complete UA Series lenses, which also includes the UA13x4.5B, UA80x9B, UA107x8.4B and UA27x6.5B lenses.
At TAB, the company will also showcase the new MK series of cinema lenses, as well as multiple PL-mount Cabrio zooms. The recently introduced FUJINON MK50-135mm and MK18-55mm T2.9 zooms were designed with the ‘emerging’ cinematographer in mind - whether shooting a live event, online programming, documentary, corporate video, wedding, independent or short film production. With a combined focal length range of 18mm-135mm, together the MK18-55mm and MK50-135mm lenses cover the most frequently used range utilized by emerging cinematographers. The series offers fast lenses with T2.9 speed across the entire zoom range, enabling a shallow depth-of-field. FUJINON MK lenses are currently designed for E-mount cameras and boast advanced optical performance, ultra-compact and lightweight design, and excellent cost performance.
Additionally, across the TAB 2017 show floor, several camera manufacturers and partners will feature FUJINON lenses in their booths, including numerous ZA22x7.6BRD ENG/EFP, XA55x9.5BESM 2/3-inch zoom and HA Premier series lenses.
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also, markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.