FractureCode and DataLase Collaborate to Offer Advanced Item-Level Track and Trace System

(September 4, 2007) - DataLase, originator of the award winning DataLase® process, and FractureCode Corporation, announce they are partnering to offer item-level coding and track & trace systems for individual products. By using the DataLase process to image the award winning FractureCode track & trace technology onto individual products, the companies will be able to offer high resolution codes at high speed to customers, without the need for conventional printing processes.

FractureCode Corporation, part of Filtrona plc, is a specialist in providing and delivering innovative end-to-end coding and tracking systems. The patented FractureCode system features a unique symbology containing a unique non-sequential code and provides organizations with a secure field readable technology that enables authentication of individual products or documents containing the code.

FractureCode is traditionally generated using conventional rotary printing processes such as gravure and flexo. By using the DataLase process to digitally print the code on-line, FractureCode is able to offer an additional way of adopting their new technology. The DataLase process features a patented ink that changes colour on exposure to a low power laser during the production of products and documents. The image can be embedded into laminated materials or under the surface of plastic films creating a tamper proof result.

"We are extremely excited to be able to offer our technology to a wider audience as a result of working with DataLase," comments Jacob Gatzsche, Managing Director of FractureCode. "Our process is already extremely flexible and this will offer even more organizations access to our track and trace solution."

Trevor Wilson, VP Business Development at DataLase comments: "FractureCode is a very innovative solution for tracking products throughout the supply chain, and as such is a perfect complement to our DataLase process. We look forward to a long relationship with the company, identifying new markets and applications for this unique system."

More information about the award-winning technologies is available at and

Background to DataLase:

DataLase, the originator of the award-winning DataLase process, is a fast growing technology company, providing patented, innovative laser marking solutions across a diverse range of sectors. With its headquarters in Widnes, UK, DataLase also has a significant US operation based in Atlanta, Georgia. The patented DataLase process is suitable for applications including product identification and anti-counterfeiting. The company's product range incorporates specialist solutions for primary and secondary packaging, as well as alternatives to print-and-apply labels. DataLase is also developing applications such as direct tablet and food marking as well as full color printing for the future.

Head Office:
Unit 3
Wheldon Road
Cheshire WA8 8FW

US Office:
DataLase Inc.
30 Technology Parkway South
Suite 300, Norcross
GA 30092

Background to FractureCode:

FractureCode Corporation delivers unique solutions for the identification and tracking of products throughout their lifecycle down to individual item level. Applications for the FractureCode technology range from consumer goods to high value documents.

FractureCode Corporation was founded in 2001 as a joint venture between Filtrona plc and ITO Technologies ApS and is located in Copenhagen, Denmark.

Head Office:
Amager Strandvej 390

For further press information please contact:
Laura Browne
The Scott Partnership
1 Whiteside
Station Road
Holmes Chapel
United Kingdom
Tel: + 44 1477 539539
Fax: +44 1477 539540

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