Press Release Summary:
Flashmate L-308X-U Light Meter come with Aperture (F) Priority Measurement (photo mode), and ISO 850 options. Unit offers three operating modes such as Photo Mode, HD Cine Mode and Cine Mode and is used as a light measuring tool for photography and cinematography. L-308X-U at ISO 100 is capable of measuring ambient light from 0 to 19.9 EV, flash light from f/1.0 to f/90.9, and illuminance from 2.50 to 190,000. Unit allows user to switch between measuring incident and reflected light.
Original Press Release:
Introducing the Sekonic Flashmate L-308X-U
The world’s most versatile and affordable light meter for the next generation of photographers and cinematographers.
Sekonic Corporation, the leader in innovation and engineering of photographic light meters, announces their latest addition to the L-308 series of light meters, the Flashmate L-308X-U - the world's most versatile meter for photographers and cinematogaphers. Ready to meet the needs of a new generation of image makers, the new L-308X-U retains the compact and intuitive design of its predecessors, the L-308S-U and L-308DC-U. It also blends their features and functionality into one easy to use tool and adds a few new features, such as the long-awaited LCD backlight, Aperture (F) Priority Measurement (photo mode), and ISO 850, which will help cinematogaphers work more easily with today's professional cinema cameras.
"The versatility of today’s cameras has expanded the capabilities and creativity of today’s image makers at an amazing rate. With just one camera, today’s shooters have become multimedia image‐makers blending both still and moving images seamlessly for unprecedented storytelling. Sekonic is the recognized leader in light measuring tools for both the still and motion picture industries. We have taken our expertise and years of experience to create the perfect entry‐level light meter, ideal for the next generation of multi‐talented, value-conscious photographers and cinematographers." stated Kenji Sawai, Executive Officer of Sales & Marketing
A Legacy of Accuracy
Pocket-sized and exceptionally accurate, the L-308X-U Flashmate Light Meter is a compact light measuring tool for photography and cinematography. Consistently accurate to within 0.1 EV, the L-308X-U has wide metering ranges for measuring ambient light, flash light, and illuminance. At ISO 100, the L-308X-U can measure ambient light from 0 to 19.9 EV, flash light from f/1.0 to f/90.9, and illuminance, with an optional accessory, from 2.50 to 190,000 lux or 0.23 to 17,000 foot candles. By sliding the Lumisphere to the side to reveal its 40° lens, the L-308X-U is also able to measure reflected ambient or flash light as well.
By merging functionality for both photography and cinematography into one light meter, Sekonic is providing image makers of every kind a powerful and invaluable tool. With the new Flashmate L-308X-U, image makers now have a simple and easy to use measuring tool for any camera and any situation.
Three Ways to Meter:
Keeping pace with the demands of modern image creators that move from assignment to assignment, the L-308X-U keeps pace with the demands of modern image creators by featuring three metering modes:
- Photo Mode: The L-308X-U offers full exposure control for photographers on-location or in the studio. Measurement data for flash and ambient light readings are clearly displayed on screen, as well as ambient EV measurement. In addition to Shutter Priority Mode, the new Aperture Priority Mode offers photographers carefree measurements where depth-of-field is critical.
- HD Cine Mode provides filmmakers and videographers using HDSLRs and mirrorless cameras with the ability to use shutter speeds and frame rates to get exposure readings accurate to within one-tenth of a stop in accuracy.
- Cine Mode gives cinematographers a compact solution for scouting locations or as a quick go-to solution while they are on set. The 308X-U lets users select from a range of frame rates and shutter angles, while measuring accurately, to within one-tenth of a stop. Also, the addition of ISO 850 greatly assists cinematographers by giving them the option of taking measurements in the native ISOs of many of today's professional cinema cameras.
In all modes, users can easily switch between measuring incident and reflected light by sliding the Lumisphere to the side, while HD Cine and Cine mode users can measure illuminance in either Lux or Foot Candles with the addition of the optional Lumidisc Accessory. (Sold separately.)
Available Now! Sekonic Flashmate L-308X-U (401-305): $219.00
Sekonic Corporation, based in Japan, provides the widest range of light measurement devices for photographers around the world. Established in 1951, the first Sekonic brand exposure meter introduced was the revolutionary Sekonic P-1. In 1984, the Sekonic Digipro X-1 and L-518 meters were taken into space on the NASA Space Shuttle. With more than 60 years of expertise, Sekonic continues to produce and develop meters for the film, video, cinematography and digital photography markets.
About MAC Group:
MAC Group is a sales, marketing and distribution company dedicated to supplying photographers, videographers, educators and students with the world's finest image-making tools, education and inspiration. For more information on the MAC Group, please visit: http://www.MACgroupUS.com
For review and marketing opportunities with in the US please contact Jeff Lazell, Sekonic’s Brand Marketing Manager at their US Distributor, MAC Group. Email: JeffL@macgroupus.com