Fishfinder/Chartplotter features 9 in. widescreen display.

Press Release Summary:

Equipped with SolarMAX™ Plus display for optimized viewability in sunlight, Elite-9 CHIRP can produce and display multiple CHIRP sonar frequency settings from single Skimmer® transducer. By displaying 2 user-selected ranges simultaneously, anglers can observe target separation at greater depths and mark fish clearly at high boat speeds. Elite-9 CHIRP includes built-in GPS antenna and detailed U.S. map with more than 3,000 lakes and rivers, plus coastal contours to depths of 1,000 ft.

Original Press Release:

Announcing the All-New Lowrance® Elite-9 Chirp Fishfinder/Chartplotter

Industry Leader Expands EliteTM CHIRP Series With New 9-Inch Display Model

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957 — announced today the release of the latest and largest in a series of award-winning EliteTM fishfinder/chartplotter displays, the Elite-9 CHIRP. The Elite-9 CHIRP series features a 9-inch widescreen SolarMAX™ Plus display for enhanced viewability especially in sunlight. The Elite CHIRP lineup now includes 4-, 5-, 7- and 9-inch fishfinder/chartplotter models, as well as standalone fishfinder displays, and all Elite CHIRP models can produce and display multiple CHIRP sonar frequency settings from a single Lowrance Skimmer® transducer.

The Elite-9 CHIRP sonar provides improved target resolution and superior noise rejection for clearer, easy-to-see baitfish and game fish targets. By displaying two user-selected ranges simultaneously, anglers can more easily observe better target separation at greater depths and mark fish clearly at higher boat speeds. When combined with the Lowrance HDI Skimmer transducer, the Elite-9 CHIRP can also display a DownScan Imaging™ view of the area beneath the boat, for picture-like views of fish-holding structure. The Lowrance exclusive DownScan Overlay™ combines DownScan Imaging with CHIRP Sonar for a brilliant presentation that clearly exposes fish targets from surrounding structure. With TrackBackTM, anglers are able to scroll back in recorded sonar history to review structure, transitions and fish targets and mark locations with a waypoint — reducing the time required to search for productive fishing areas.

The Elite-9 CHIRP features a highly accurate, built-in GPS antenna and a detailed U.S. map with more than 3,000 lakes and rivers, plus coastal contours to depths of 1,000 feet. A micro SD card can be used to display Lake Insight™ and Nautic Insight™ HD and PRO cartography, as well as Navionics® +, HotMaps® Premium, Fishing Hotspots® PRO and Jeppesen C-Map Max-N charts. All Elite-9 CHIRP units are also compatible with the Insight Genesis™ map-creation service, which allows users to make custom, high-resolution contour maps from recorded sonar logs, including bottom-hardness and vegetation overlays, as well as Insight Genesis Social Map community chart sharing.

“We are committed to combining technology that helps anglers maximize their time on the water, with a product that delivers the right set of key features” said Leif Ottosson, CEO, Navico. “The new Elite-9 CHIRP is packed with all the proven features that have helped the Lowrance Elite series dominate today’s fishing electronics market – now with a larger, widescreen format that appeals to a growing audience of anglers.”

The new Elite-9 CHIRP series offers a choice of HDI 83/200 kHz or HDI 50/200 kHz transducer options with depth capabilities of 1,000 and 3,000 feet, respectively. An Elite-9x CHIRP fishfinder-only model is also available, as well as an Elite-9 Nav+ bundle that includes Navionics+ cartography featuring U.S., Canada, Alaska, coastal Bahamas, Great Lakes and major Canadian lakes detail.

Protected by the Lowrance Advantage Service program, the Elite-9 CHIRP can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada for $1,399 (83/200 kHz) and $1,599 (50/200 kHz). For more information on the Lowrance Elite-9 CHIRP (including pricing for the Elite-9x and Elite-9x Nav+ CHIRP models), the entire Lowrance line of marine electronics, or to locate an authorized Lowrance dealer, please visit

To better understand what makes CHIRP Sonar different from single-frequency fishfinder sonar, along with the advantages it provides, please see the following video on Lowrance CHIRP Sonar Basics:

About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and GoFree. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.

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