External Storage and Backup Drive has eco-friendly design.

Press Release Summary:

Original Press Release:

Fabrik Launches World's Most Eco-Friendly External Drive

New SimpleTech [re]drive with Turbo USB 2.0 Provides Consumers with an Energy-Efficient, Fast, Reliable and More Sustainable Alternative for Storing and Protecting Digital Files

SAN MATEO, Calif. and SANTA ANA, Calif., July 28 -- Bump up your green meter with Fabrik's (http://www.fabrik.com/) new SimpleTech [re]drive(TM), the world's most energy-efficient, resource-conscious, Turbo USB 2.0 external storage and backup drive. From its sustainable bamboo and recyclable aluminum enclosure, to its packaging and Energy Star(R) power adaptor, the SimpleTech [re]drive helps make the world a little greener while storing and protecting your data. With Turbo USB 2.0, which delivers up to 25 percent faster performance than USB 2.0, the [re]drive is speedy and reliable with plug n' play simplicity for both Mac and PC users. To help you steer clear of life's little digital disasters, the SimpleTech [re]drive's automated backup software saves copies of your stuff on the drive, and on encrypted, secure servers using Fabrik Ultimate Backup (http://www.fabrikultimatebackup.com/) for ultimate online backup protection.

"Many consumers are concerned with helping solve the most important environmental issue of our time - protecting our planet from the threats of climate change," said Matt McRae, vice president of marketing at Fabrik. "At Fabrik, we're making an effort to support the environment, while adapting our products to better meet consumer needs and interests. We know we have a lot more work to do across the board as a company, but we're committed to change and hope we'll make a small dent in improving the environment -- through our products, services, partner choices and company best practices." [re]think Blazing a path of innovation in making the products more sustainable, the new SimpleTech [re]drive is the most eco-friendly alternative on the market when compared to standard external hard drives.

Renewable and recyclable materials are used in every aspect of the product where plausible and economically possible. For instance, it's designed using bamboo, which is incredibly strong (16 percent harder than maple) and is one the earth's most sustainable, environmentally-friendly natural resources. The bamboo is naturally grown local to Fabrik's manufacturing facility so the material is not transported over long distances. A thick aluminum casing is used not only for durability, but because it's the most recycled metal on the planet. It also acts as a heat sink, cooling the drive without the use of a fan, saving additional energy and noise. Add to that a low-power internal hard drive, an Energy Star power adapter, and a feature that automatically powers the drive on and off with your computer, and you've got a storage and backup solution that keeps your grid demands to a minimum. Total power savings could equal up to 90 percent when compared to traditional external drives* or the equivalent of reducing approximately 475 lbs of carbon dioxide emissions over the life of the drive**.

In addition, the [re]drive's simplified, 100 percent recyclable package contains just the bare essentials to reduce waste -- there's no extra bags or inserts, and the backup software and user guide are saved digitally on the drive. For added convenience, the quick set up guide is printed on the inside of the box. As standard industry practice, Fabrik ensures that all of its products adhere to stringent, regulatory compliance standards such as Grunpunkt, RoHS and WEEE. [re]store The SimpleTech [re]drive is a reliable alternative for protecting precious data on a Mac or PC. A simple-to-use wizard guides you through a one-time set up process, where you can easily select what day, time, or specific files or folders you want protected.

For PC users, virus protection is included to help prevent the transfer of infected files before the backup occurs. Free updates are continually made available to provide ongoing protection from the latest viruses. The backup software also lets you create a disaster recovery CD that can be used to boot your system in case of system failure, which could save hours of reinstalling the OS and various applications. While backing up your digital files to the [re]drive is important, Fabrik Ultimate Backup provides the ultimate online backup data protection, so no matter what sort of disaster strikes your external drive or computer -- a spilled drink, theft, fire, or other natural disaster -- your pics, flicks and tunes are safe. Each SimpleTech [re]drive comes with 2GB of free online backup space, or for less than $5 per month you get unlimited capacity to securely backup all of your important files and media collections offsite. All online backups are secure, encrypted and most importantly are unobtrusive; performing incremental backups, so only the smallest amount of content that has been changed or modified within your files will be updated. Fabrik Ultimate Backup is also available as a standalone online backup service.

Fabrik's new SimpleTech [re]drives Turbo USB 2.0 external drives are available today at many U.S. retail store and online sites. Manufacturer's suggested retail pricing (MSRP) is $159.99 for 500GB. Along with the [re]drive, Fabrik also announced today the availability of the new SimpleTech SimpleDrive and a new 500GB Signature Mini Portable USB 2.0 Drive. For more information about Fabrik's new products, please visit http://www.fabrik.com/.

About Fabrik, Inc.

Fabrik delivers a blend of online services, software, memory and storage solutions that help consumers, small businesses and AV professionals store, access and manage their growing collections of digital content. The company's online services, www.joggle.com/ and www.fabrikultimatebackup.com/, are marketed directly to consumers online, and through global channel partnerships. Fabrik's leading storage brands include SimpleTech and G-Technology.

For more information, please visit http://www.fabrik.com/.

Fabrik Inc., founded in 2005, is a privately owned company headquartered in San Mateo with offices in Santa Ana and Culver City, California. * Estimated power savings per daily watts. Savings will vary depending on how long the external drive and/or computer system is left on. Calculations are based on using a traditional 7200RPM 500GB external drive running 24/7 at 200 watts/day (10% R/W, 90% idle), compared to the [re]drive running 5/24 at 19 watts/day (10% R/W, 90% idle) in a system that sleeps or is turned off. ** Calculations are based on using Spring Light's CO2 Savings formula: www.springlightcfl.com/consumer/energy_savings_calculator.aspx and the [re]drive running at 5/24 (180 watt savings X 365 days X 5 year life = 328K watts). The CO2 contribution of 1000 watts is 1.45lbs, calculating to 328,000w * 1.45lbs/1000w or 475 lbs of CO2 saved. (C) 2008 -- Fabrik Inc (http://www.fabrik.com/). Fabrik, SimpleTech, Fabrik Ultimate Backup and [re]drive are either trademarks or registered trademarks of Fabrik, Inc. All other trademarks are properties of their respective owners. For purposes of measuring disk drive storage capacity, one gigabyte (GB) represents one billion bytes and one terabyte (TB) represents one trillion bytes. The [re]drive and Fabrik Ultimate Backup serve as an element of an overall backup strategy.