Experian Announces Six New Solutions for Marketers
Company leverages information, technology and industry expertise to help marketers reach today's buy-ready consumer
SAN FRANCISCO, Oct. 16 -- DMA Conference Booth #508 -- Experian® Group Ltd. , a global information solutions provider, today announced six new solutions by its Marketing Services unit that help marketers more effectively reach their best customers and prospects with timely, relevant communications.
The new products and enhancements Experian is announcing at this year's DMA conference extend across the breadth of the company's offerings, and are designed to meet today's most challenging marketing needs. These multi channel solutions leverage Experian's innovative, open-technology platforms, advanced analytic and decision support capabilities, and extensive information assets, including its Z-24® and b2bBase(TM) cooperative databases, lifestyle and summarized automotive and credit data.
"In 2005, Experian came to the DMA highlighting the importance of understanding the role multichannel insight plays in today's marketing landscape," said Deborah Zuccarini, group president of Experian Marketing Solution. "At this year's conference, we're launching new solutions that provide marketers with the tools and expertise they need to make this insight actionable."
Solutions and enhancements include:
o New solutions built on Experian's innovative, open technology
platform, MarketOne(TM), including a new, advanced, multichannel
analysis tool in Prospectvue(TM), Experian's retail/catalog customer
and prospecting solution.
o Atlas, a new customer database solution for multichannel retailers
that incorporates the breadth of Experian's solutions from data
integrity services and campaign management tools to analytics and
e-mail services. The solution also leverages the new global
technologies that were introduced through the recent acquisition of
ClarityBlue.
o An expansion of Experian's Real Time Marketing (RTM) platform to meet
today's growing online customer base and help marketers to validate,
score and make offers to tens of thousands of online consumers each
day during Web site registrations and online lead processing. Capable
of processing more than 50 million transactions per month, Experian's
RTM solution provides high-volume marketers with real-time access to
information and decision-support tools during online transactions.
o Added advanced modeling solutions to Experian's Cooperative Databases
leveraging a wealth of non-transactional data across all Experian's
information resources to help marketers access their most profitable
customers and prospects through a deeper understanding of their
purchasing behaviors.
o A new Online List Fulfillment tool providing a self-service, user-
friendly interface that allows marketers and approved data brokers
instant access to their individual lists while providing a direct
portal to Experian's extensive information assets in order to more
quickly and effectively build and update their mailing lists.
o The launch of Experian's VeriScore for Financial Services solution
which incorporates advanced modeling techniques to create improved
credit screening applications and emerging consumer targeting to help
marketers reach their most profitable customers and prospects,
including individuals with little or no credit.
o Increased investments in Experian's consulting practice through the
addition of senior experts in strategy, circulation planning and
database marketing. These Insight Strategists work directly with
Experian clients across their entire communication and campaign
process to leverage Experian's information and technology through
vertical industry best practices.
"We continually invest in information, technology and people to help marketers find, keep and profitably grow customers. Our new Insight Strategists help clients understand what happened in their communication campaigns, why it happened and what strategies to employ in the future," continued Zuccarini. "The new solutions and enhancements seen at this year's conference are a clear demonstration of Experian's commitment to its clients and a strong indicator of the continued innovations our clients will experience in the year ahead."
For more information about Experian's entire catalog of marketing solutions, please visit www.experianmarketingservices.com/ . Detailed information about these new capabilities can be found at DMA Conference booth #508.
About Experian
Experian is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE-100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK. Experian employs more than 12,500 people in 32 countries worldwide, supporting clients in more than 60 countries. Annual sales are in excess of $3.1 billion.
For more information, visit the Group's Website at www.experiangroup.com/ .
Source: Experian
CONTACT:
Christopher Fielder,
Public Relations, Experian
+1-224-698-8628
christopher.fielder@experian.com
Web site: www.experianmarketingservices.com/
http://www.experiangroup.com/
