Executive Dashboard adds analytics to CRM software.

Press Release Summary:

ProVision module for company's ProChannel CRM software gives executives graphical, Web-based dashboard from which they can monitor key business indicators. It includes billings, bookings, book-to-bill ratios, profit margins, sample requests, quote activity, manufacturer and channel inventories, commission payouts, and competitive analyses. Users can set color coded thresholds on any indicator to alert when it falls outside tolerance levels they define.

Original Press Release:

New ProVision Executive Dashboard Adds Analytics to ProChannel CRM Suite

Advanced, Predictive Analysis Works with Accurate Sales Data to Enable Better, Faster Decisions

San Jose, CA - June 24, 2002 - Azerity, a leader in enterprise sales solutions, today announced the immediate availability of the ProVision Executive Dashboard. ProVision is one of several new modules announced today in conjunction with the announcement of ProChannel 5 (see press release entitled, New ProChannel 5 from Azerity Delivers CRM for the Entire Sales Organization). ProVision provides executives with a graphical, Web-based "dashboard" from which they can visually monitor key business indicators such as billings, bookings, book-to-bill ratios, profit margins, sample requests, quote activity, manufacturer and channel inventories, commission payouts, competitive analysis and more.

Companies selling through multi-level sales channels are constantly generating a vast amount of data. ProChannel automates complex, multi-point transactions that are the source of this data. This provides tangible efficiency benefits to users across the entire sales organization, and in the process gathers 100% accurate data which is instantly available for viewing and analysis in ProVision. Executives have clear visibility into accurate and timely sales data. As a result, they can identify threats and opportunities influencing sales activity, predict market trends and make proactive decisions.

"In these highly competitive times, executives instinctively understand the enormous value of capitalizing on the vast amount of information that exists on the sales side," said Stephen Gold, Azerity President and CEO. "The ability to view, understand and act on this data can make the difference between a successful order and a missed opportunity; between a satisfied customer and one lost to the competition. ProVision makes it far easier for executives to spot issues and opportunities earlier. As a result, they can make proactive decisions that yield measurable increases in customer acquisition, customer retention and profitability."

"ProVision offers better business predictability, improved quote response times and smarter allocation of sales resources," said Ralph Schmitt, vice president of sales and marketing for Cypress Semiconductor. "The ease with which you can view key business indicators and drill down into real sales data will help us make better and faster decisions that could significantly increase our closure rate. Our customers benefit because we're running our business smarter."

"ProVision is the strongest sell-side analytics application in the high-tech sector without question," said Louis Columbus, senior analyst for AMR Research. "Azerity has read the market perfectly, and delivered an analytics program that integrates with existing core sell-side automation infrastructure, data warehouse and decision logic maximizing user's investment in channel intelligence."

The key business indicators (KBI) available in ProVision can be represented by several measurements. For instance, inventory levels can be tracked by turns, volume, or dollar value. Calculations can be visually applied to display actual values, period-to-date, or period-to-period growth.

ProVision allows visual time-based comparisons such as contrasting the revenue dollar period to date versus the same period last year. Users can easily set color-coded thresholds on any KBI to alert them to an area of concern only when it falls outside of the tolerance levels they define.

An interactive drill-down capability allows executives to navigate their indicators intuitively. Indicators can be viewed in multiple dimensions, including geography, sales organization, customer, channel, product, or product family. Once executives identify specific areas of interest or concern, ProVisio(TM) lets them cross-analyze the indicators graphically, providing invaluable insight into their business by identifying new root causes or correlations.

Using ProVision, decision makers can:

- Analyze key business performance indicators from multiple
perspectives such as time, geography or customer segment
- Predict customer behavior, inventory demands and marketplace
trends based on their analysis of both leading (e.g., sample
requests) and lagging(e.g., orders) indicators
- Stay focused on critical issues by setting threshold values
that flag areas of concern only when they fall outside of
defined tolerance levels
- Track and manage business activity based on key business
indicators such as design productivity, or by variable such as
customer history or product movement
- Predict business trends and inventory demand by metrics such
as region, customer, channel or organization.
- Analyze key business parameters such as revenue, average
selling price, manufacturing costs, average dollars per
shipment, quantity shipped, margin, etc.

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