eTrigue Now Available on the Force.com AppExchange from Salesforce.com
Salesforce CRM customers can now view active prospects in eTrigue's demand generation application directly within Salesforce
SAN JOSE, Calif., Oct. 20 -- eTrigue Corporation today announced the availability of eTrigue for salesforce.com's Force.com AppExchange. eTrigue is an intelligent demand generation(TM) application designed to fill the sales pipeline with qualified leads to close sales faster. Built using the Force.com platform, eTrigue is immediately available for test drive and deployment on the Force.com AppExchange at salesforce.com/appexchange/ .
eTrigue creates, executes and tracks powerful multichannel, multi-touch demand generation campaigns with 3-D lead scoring and sophisticated search- based profiling to qualify prospects before they are sent to sales teams as leads or contacts.
Key Features of eTrigue for the Force.com AppExchange:
Provides Visibility of Prospects Before they are Pushed into Salesforce CRM: With eTrigue for the Force.com AppExchange, users can view all prospects within one application--Salesforce CRM--before they are pushed as "Leads" or converted to "Contacts." eTrigue's unique approach provides full visibility of "active prospects" even before they come into the Salesforce pipeline and ensures that sales teams work within a single application - Salesforce CRM.
Enhances the Power of Salesforce CRM: By giving sales teams a window into the eTrigue prospect tracking data from within Salesforce CRM, "Prospects" are not added to Salesforce CRM as "Leads" or "Contacts" until they are qualified as "sales ready." As successful marketers expand their on-line demand generation programs, marketing databases are growing rapidly. eTrigue enhances the power of Salesforce CRM by enabling full visibility of "yet to be qualified" prospects, without labeling them as "Leads" or "Contacts." This helps keep sales teams focused and closing sales faster.
Allows for the Use of Salesforce CRM Reporting Tools with eTrigue Active Prospects: eTrigue data integrates with the robust, yet easy-to-use reporting and analysis tools in Salesforce CRM that allow any user to create customized reports to gain valuable insight into prospects via their on-line activity or profile. Anyone in the company can create custom prospect activity reports using the eTrigue intelligence data to let them visualize prospects the same way they currently view leads and contacts-without requiring any IT or programming resources. eTrigue comes pre-configured with dashboards showing detailed active prospect tracking for 24 hours, seven, 30, 60, 90, and 180-day periods.
Offers 3-D Lead Scoring and Real-Time Lead Alerts: While other solutions only provide demographic ("Who are they?") and activity-based ("What did they do?") information on prospects, eTrigue for AppExchange adds ("When and for how long/how often?") to the mix for unique, 3-D scoring. In addition, users can create a custom score and view the scoring based on any characteristic (demographic, activity, or time) to identify unique buying behaviors or capitalize on a particular market, trend, event or situation. Real-time lead alerts, based on any criteria in the eTrigue database, help eTrigue for AppExchange users know when its company and which of its products are top-of- mind and with whom.
"By nurturing prospects in eTrigue and viewing their activity in the integrated offering, Salesforce CRM customers can see the entire sales funnel from top to bottom without ever leaving Salesforce," said Jim Meyer, vice president and general manager at eTrigue Corporation. "eTrigue gives users full control of which prospects to push into Salesforce CRM, which lets sales teams identify opportunities. These features, along with eTrigue's unique 3-D lead scoring and real-time lead alerts will help sales teams sell more, faster."
"eTrigue has designed an effective demand generation application to ensure qualified leads are delivered to sales teams," said Clarence So, chief marketing officer, salesforce.com. "Thousands of customers have installed applications from the Force.com AppExchange because partners like eTrigue offer innovative tools to expand the capabilities of Salesforce CRM."
eTrigue will be demonstrating at Dreamforce '08, the salesforce.com user and developer conference in San Francisco from November 2 - 5 at booth # 307.
About the Force.com AppExchange
The Force.com platform (http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application. Developers, customers and partners can use Force.com to easily create and deliver a new generation of Software-as-a-Service applications. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via the Force.com AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire Software-as-a-Service community.
The Force.com
AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend the benefits of Software-as-a-Service business applications throughout their enterprises using the Force.com AppExchange, found at salesforce.com/appexchange/.
About eTrigue Corporation
eTrigue's Intelligent Demand Generation(TM) Software-as-a-Service (SaaS) executes and tracks powerful multichannel, multi-touch campaigns including email, landing pages, search, web site activity, tradeshow and telemarketing campaigns to deliver qualified leads and close sales faster. With easily configurable 3-D lead scoring, automated campaigns and sophisticated search- based profiling, eTrigue enables marketing and sales teams to work together effectively to close more sales. With flat rate pricing that ensures no hidden costs and requires no dedicated resources, eTrigue provides marketers at companies such as Teneros, Silver Peak Systems and Optioneer Trading with the sales-focused solutions necessary to generate revenue faster and demonstrate true ROI. Founded in 2005 and based in Silicon Valley, eTrigue has been serving customers worldwide including start-ups ramping first revenue to Fortune 500 companies including Cisco Systems. More information is available at www.etrigue.com or by calling 1-800-858-8500.
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CONTACT: Cynthia Harris of PR Strategy Group, +1-650-520-8343, charris@prstrategygroup.com, or press@etriguecorp.com
