PARIS – eServGlobal (LSE: ESG.L ASX: ESV.AX), the provider of end-to-end mobile financial services to emerging markets, is pleased to be presenting a live demo of its mobile moneyand EVD (Electronic Voucher Distribution) solution at the 4th annual Zain TechnologyConference (ZTC) in Instanbul this week. Zain, a tier 1 mobile telecommunications group with eight operations across the Middle East and Africa, is hosting the event to highlightthe latest innovations that support and drive Zain's operations and strategy.
eServGloval last year announced a three-year framework agreement with the Zain Groupto provide end-to-end mobile money and EVD solutions across Zain Group's operations.
Mobile money and mobile financial services are a key element in the Zain Groupstrategy. Through innovative product design and marketing strategies, Zain aims tomaximise the benefit of mobile money and give customers new alternatives to financialtransactions. Zain Group coverage extends to more than 44.4 million subscribers spanningKuwait, Bahrain, Iraq, Jordan, Lebanon, Saudi Arabia, South Sudan and Sudan. Notably, inseveral of Zain's markets, over 90% of the population does not have access to bankingfacilities.
Paolo Montessori, CEO, eServGlobal, said, "We have worked closely with Zain to launchmobile money solutions which will not only meet the needs of their users today, but willgrow in size and features to exceed expectations for years to come. Mobile money is arapidly evolving space and we are committed to working with Zain to ensure our solutionsare putting next-generation services in the hands of their users."
Scott Gegenheimer, CEO, Zain Group, commented, "ZTC is growing bigger with everypassing year, reflecting the development of the dynamic telecommunications industry, wheretoday's innovations are tomorrow's differentiators. Together with our trusted partners,technology innovation and its implementation to enhance our customers' mobile experiencelies at the heart of what Zain is doing."
Zain promotes the main benefits of mobile money as:
• Convenience and easy-of-use as it gives straightforward access to money anywhere at anytime
• Mobile money is secure and more flexible than cash, allowing consumers to make payments remotely
• Mobile money provides an affordable way to access banking facilities
• One-stop shop experience
Zain's mobile commerce services have a transformational effect on unbanked populationsas they open financial systems to formally excluded population segments. This kind ofchange is crucial in emerging markets where financial inclusion is key to economicdevelopment.
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