Equity Media Holdings Corporation Selects Matrix Solutions to Provide Sales Strategy Tool for Enhanced Media Sales
Matrix Solutions to Empower Equity Media Holdings Corporation Sellers with CRM and Sales Operations Solution for a Unified Methodology for Sales Strategy Management.
Pittsburgh, PA May 22, 2007 -- Matrix Solutions, a leading provider of sales strategy management software solutions for the media sales industry, today announced that Equity Media Holdings Corporation has chosen Matrix Solutions' MatrixPlus(TM) to equip their local broadcast media sales teams with a suite of sales strategy, sales customer relationship management (CRM) and sales operations tools. Equity Media, which operates 118 stations with multiple affiliations including Univision, Telefutura, My Network TV and FOX, has signed twenty television stations in ten markets with MatrixPlus.
"We needed a centralized management tool as the foundation of our sales growth - and we found that solution in Matrix Solutions' MatrixPlus software," commented Greg Fess, chief operating officer and senior vice-president of Equity Media.
Equity Media, recognized the need to create consistency throughout the organization and provide each individual station with a powerful tool to manage its business locally. The adoption of MatrixPlus provides Equity Media with the following:
o Easy access to advertiser information to make better decisions.
o A tool to strategically measure against its goals.
o A tool to utilize customer data to make better decisions, generate value and increase revenue to be part of a solid foundation for a growing company.
MatrixPlus is a specialized suite of sales strategy, sales CRM and sales operations tools that allow media salespeople and their managers to store account performance and customer information in a way that allows the media seller to prioritize and put sales plans into action to maximize account potential. MatrixPlus will enable Equity Media's sellers to gather and house customer information, organize details of customers advertising strategies and maintain a library of documents used in customer sales activities in one common repository.
"We are very pleased to add Equity Media to our list of over 50 media companies that we call Partners," commented D. J. Cavanaugh, president of Matrix Solutions, "Equity Media has a top-notch management team that is committed to providing its sales organization with the necessary tools needed to succeed in the competitive world of advertising sales and we are proud that they have chosen Matrix Solutions to be a part of this strategy."
About Equity Media Holdings Corporation
Equity Media Holdings Corporation (EMHC) is a growing broadcaster that has acquired one of the largest portfolios of both television stations and digital spectrum in the United States. Through the use and application of the Federal Communications Commission (FCC) historic television licensing process and its industry alliances, EMHC has been able to develop its FCC asset portfolio to a total of 118 television stations, including 26 full power stations.
About Matrix Solutions and MatrixPlus
Matrix Solutions offers MatrixPlus, the leading Sales Strategy and sales CRM and sales operations tool suite for the media industry. MatrixPlus is the only solution tailored to the unique needs of media selling for television, cable, print, on-line, outdoor and radio businesses, integrating the tools necessary to take the sales process from strategy to execution. MatrixPlus anticipates a media seller's need to proactively, efficiently and strategically manage and communicate with customer accounts and gives sales and operations management special views. From historical and future revenue streams to convergent selling initiatives, salespeople and sales managers gain greater insight, gauge trends, investigate hot button report items as they appear. The power of MatrixPlus along with Matrix Solutions' commitment to a gold standard of customer service and support has resulted in 700+ customer sites throughout North America. Matrix Solutions was introduced to the broadcast industry in 1992 and is headquartered in Pittsburgh, PA. For more information or a demonstration of MatrixPlus software visit www.matrixplus.com or call toll-free (877) 687-9066.
Press Contact: LESLIE CURRIE
Company Name: Matrix Solutions
Phone: 412-697-3076
Website: www.matrixplus.com
