Epson's SurePress L-4033A Makes North American Debut at Labelexpo

CHICAGO -- (Labelexpo, Booth 5713) - Epson's SurePress(TM) L-4033A digital label press that was launched at IPEX in May 2010, is making its first North American appearance at Labelexpo Americas 2010. Designed for label converters taking the first steps into digital printing or expanding their existing digital printing capacity, the SurePress L-4033A is a highly versatile short-run digital label press offered with pre-and post-press options that can be tailored to meet various needs and budget.

"SurePress provides label converters with an outstanding solution for cost-efficient short-run label printing, operating quickly and efficiently while providing greater flexibility and excellent color quality," said Mark Elsbernd, North America region sales manager, Epson America. "With Epson's commitment to deliver quality and reliability of the highest standard, SurePress will allow businesses to increase productivity at affordable costs, without compromising quality."

The Epson digital label press fits easily into existing digital workflows and prints on a range of off-the-shelf substrates with no pre-coating required, up to 13-inches wide and at speeds up to 16 feet per minute. SurePress leverages Epson's leading MicroPiezo® ink jet technology and newly-developed SurePress AQ six-color, industrial-quality, water-based pigment ink that produces a remarkable range of colors for impressive, professional and consistent results.

In addition, Epson is working with industry-leading partners on every aspect of digital label production, from color management to media and finishing options, to offer a new, open approach that will make the adoption of digital short run printing easier and more profitable for converters.

More about SurePress

SurePress L-4033A is designed to meet the growing demand for fast turnaround, low volume, and multiple version label jobs. Additional features include:

o High Quality Labels: Epson's acclaimed MicroPiezo ink jet technology provides ultra precise drop formation and placement to deliver smoothgradations, remarkable color quality, and sharp detail for easy barcode readability, plus crisp small type and line work
o Industrial Quality Inks: Durable, water-based, resin-coated pigment inks provide superior adhesion
o Wide Color Gamut: Six-color (Cyan, Magenta, Yellow, Black, Orange, and Green), water-based, pigment ink system reproduces a wide range of colors
o Versatile Substrate Support: Prints on a range of standard, off-the-shelf materials including gloss, semi-gloss, matte, and film
o Variable Web Width: Supports rolls from 3.15 to 13-inches wide up to 0.013-inches (0.32 mm) thick
o Enhanced Productivity: Time-consuming, short-run jobs can be transferred to the SurePress for more flexibility and timely resultsat speeds up to 16 feet per minute
o Less Waste: No chemicals or plates are required in the pre-press process and less substrate and ink is used in make-ready for short run jobs

For additional information about the SurePress L-4033A, visit

About Epson America, Inc.

Epson America, Inc. is a leading provider of an extensive range of printers, 3LCD projectors, scanners and point-of-service printers that are renowned for their high quality, functionality, innovation and energy efficiency. Epson America is a U.S. affiliate of Seiko Epson Corporation, which employs more than 70,000 people in 106 countries around the world. Seiko Epson is committed to its ongoing contributions to the global environment and for the second year in a row has been named to the Dow Jones Sustainability World Index, an indicator for leading companies in economic, environmental and social criteria. To learn more about Epson America, please visit: You may also connect with Epson America on Facebook (, Twitter ( and YouTube (

Source: Epson America, Inc.

Caroline Zubieta of Epson America, Inc.,
Patrick Gevas of Walt & Company,
ext. 1051,
Web Site:

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