Epson EcoTank(TM) Printers and U.S. National Synchronized Swim Team Delight Audiences in Times Square and Online
Precision, Athleticism, Elegance and Color Filled Times Square at "Swimming in Ink" event
LONG BEACH, Calif. – The U.S. National Synchronized Swimming Team was at the heart of a spectacular, day-long product launch event in Times Square last week to announce the availability of Epson's innovative, new EcoTank™ printers. Dubbed "Swimming In Ink," the event featured a series of high-energy synchro swim performances in a 17,000 gallon multi-colored tank, EcoTank printer demos, and photo opportunities with the athletes - printed on-the-spot using EcoTank printers - with fans, tourists and many of the hundreds of thousands of visitors to Times Square throughout the day.
"When you're launching a new family of products with the power to dramatically disrupt the printer market status quo, you want to make sure that your launch event makes an equally significant splash," said John Lang, Epson's CEO, who presided over last week's activities. "With Times Square as our stage, the incredible women of the U.S. National Synchronized Swimming Team as our draw, and Staples as our partner, I think we created a spectacular event."
Sportscaster Jill Arrington served as the emcee to energize the large crowds, while Kerri Strug, former gymnastics gold medalist and Epson brand advocate was on-hand to meet with spectators and support the swimmers throughout the day. And, while "Swimming In Ink" was happening in Times Square, Staples offered "Print All you Want" days(1) on Epson EcoTank printers in 16 stores across the New York Metropolitan Area from Sept. 23-25. Swimming In Ink was featured on the NBC TODAY show, Telemundo 47 and dozens of other broadcast, online and print media outlets. For those who couldn't make it to Times Square, the event was streamed live on Epson's web site where it registered tens of thousands of views, and was communicated and broadcasted via Facebook, Instagram, Twitter and Periscope, engaging a social media audience of more than 15 million.
To view a video of Swimming In Ink, visit: https://www.youtube.com/watch?v=BQdq8O-b1-A.
Visit the Blueprints blog for the recent Swimming In Ink post on Epson's Community page for more details and photos on the event.
About Epson EcoTank
The Epson EcoTank portfolio consists of five all-in-one color printers featuring large ink reservoirs - what Epson defines as the Supertank category - that come loaded and ready with up to two years of ink(2). EcoTank color printers combine the high-quality output Epson is known for with dramatic in-box cost savings and ultra-low cost replacement inks. In addition, EcoTank printers eliminate the common frustration of having to replace ink cartridges at inevitably the most inopportune time. Fewer ink refills also means less waste. When comparing EcoTank to a traditional printer, the ink included with the EcoTank is equivalent to about 20 sets of ink cartridges(3), depending on the model. For more information, please visit epson.com/ecotank.
About USA Synchro
Recognized by the International Olympic Committee (IOC), USA Synchro is a nonprofit organization that serves as the U.S. national governing body for the sport of synchronized swimming and organizes, participates in, and promotes a variety of competitive events each year. U.S. Synchronized Swimming's funding comes from a variety of sources including membership fees, the U.S. Olympic Committee, corporate sponsorship, and private and public donations. The National Office of USA Synchro is relocating to Colorado Springs, Colo. before the end of 2015. Learn more at USASynchro.org.
About Epson
Epson is a global technology leader dedicated to driving innovations and exceeding customer expectations in printing, visual communications, quality of life and manufacturing. Epson's lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises nearly 70,000 employees in 94 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental burdens.
Epson America, Inc. based in Long Beach, Calif. is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: www.epson.com. You may also connect with Epson America on Facebook (http://www.facebook.com/Epson), Twitter (http://twitter.com/EpsonAmerica) and YouTube (http://www.youtube.com/EpsonAmerica).
(1) See Staples in-store displays for promotion rules and limitations.
(2) Based on average monthly print volumes of about 150 pages (ET-2500, ET-2550, ET-4500), 300 pages (ET-4550), and 800 pages (WF-R4640).
(3) About 20 cartridge sets estimate based on print yields of the included black and color ink bottles as compared to standard-capacity ink cartridge sets for similarly-featured cartridge printers as of March 2015.
Specifications and terms are subject to change without notice. Epson and SureColor are registered trademarks, EPSON Exceed Your Vision is a registered logo mark and ECOTANK is a trademark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.
CONTACT:
Duane Brozek
Epson America, Inc.
562-290-5683Â
Duane_Brozek@ea.epson.com
Becki Gervin
Walt & Company
408-369-7200, ext. 1070
bgervin@walt.com
