ePrize Launches ToyBox(TM) 2.0 Technology to Support Next-Generation Interactive Promotions
Groundbreaking software advancement will fuel continued industry leadership
PLEASANT RIDGE, Mich., Jan. 29 /- ePrize, the worldwide leader in interactive promotions, today announced the launch of ToyBox(TM) 2.0, an interactive promotion technology that revolutionizes the promotions industry. ToyBox 2.0 is proprietary software that automates all aspects of creating and running an interactive promotion, offering a new level of quality, security and reliability for ePrize clients. ToyBox 2.0 replaces and significantly enhances the original ToyBox software developed by ePrize in 2002 to offer clients diverse promotion solutions.
"With the power of our world-class ToyBox 2.0 software, ePrize clients will benefit from several enhancements, including a smoother launch process, even higher quality rates and better results tailored to their specific marketing needs," said Gerry Miller, chief operating officer at ePrize. "The launch of ToyBox 2.0 represents the single-largest technology advancement in our company's history. In addition to further distancing ourselves from the competitive pack, it will allow ePrize to provide clients a rock-solid platform for increasingly complex and sophisticated promotion applications."
Within the next 12 months, ePrize will be offering ToyBox 2.0 to certified agencies, resellers and third-party developers on a software-as-a-service (SaaS) basis. The company projects that 50 percent of its revenue will come from technology licensing within the next five years.
"In the same way Google, Salesforce.com and Facebook created technology platforms on which millions of commercial transactions now reside, ToyBox 2.0 is the equivalent category-killer platform for the interactive promotion industry," said Miller. "Our goal is to become the 'Intel(R) Inside' of the promotion industry. We have built a robust software application on which all interactive promotions can run."
With more than 30,000 development hours and a multi-million dollar investment, ToyBox 2.0 will poise ePrize to continue its industry leadership. The new software platform will support clients ranging from Fortune 500 brands to small businesses to agency partners and resellers.
"Clients will benefit from a significantly accelerated R&D cycle that launches in conjunction with ToyBox 2.0," continued Miller. "Every 90 days, clients will enjoy new software releases, including new products, features and services. The speed of innovation is a critical component to helping our clients win in the online marketing arena."
"This innovative process streamlines promotion development, creating stable, effective, and reliable interactive promotions," said Matt Kates, vice president of strategy for ePrize. "While this advancement helps today with the roughly 200 concurrent promotions we are developing at any one time, it will be a key element in our success when ultimately running tens of thousands of simultaneous campaigns."
Yankee Group forecasts indicate technology investments that boost online ad performance will drive the Internet advertising industry to more than double from $21.7 billion in 2007 to $50.3 billion in 2011. ePrize developed ToyBox 2.0 to help the company scale with this growing demand for promotions by using a replicable system to jump-start the development phase of promotions.
About ePrize, LLC
As the worldwide leader of interactive promotions, ePrize creates one-to- one relationships between advertisers and their individual customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs. Since 1999, ePrize has successfully launched more than 4,000 promotions for 74 of the top 100 brands (as ranked by Advertising Age), including Coca-Cola, American Express, Dell, General Motors, The Gap, Yahoo!, Southwest Airlines, P&G, Disney, and Subway. ePrize has earned numerous awards, including the number-six ranking among the PROMO 100. ePrize's more than 350 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results. Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and London. For more information, visit www.eprize.com.
