Enpocket Partners with VoiceSignal to Provide Ads for New Voice-Enabled Mobile Search Platform
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VSearch(TM) to Ship Embedded in Mobile Phones from VoiceSignal's Top Tier OEM Partners, Service will be Free to Consumers
WOBURN, Mass., March 21 -- VoiceSignal, the global leader in mobile voice technology solutions, announced today a partnership with mobile advertising pioneer Enpocket to provide highly relevant advertisements for the newly announced VSearch(TM) voice search service to be offered by VoiceSignal.
VSearch Free For Consumers
VSearch will be offered in a manner similar to popular internet search engines in that it is accessible for free and supported by advertising. Users will require a mobile data service plan to enable the handset to connect over the data network to the VSearch Servers.
How VSearch Works
VSearch is activated via a button on the handset and prompts the user to speak the location and name or category of a business. The system sends the processed audio information to the VSearch server via the mobile data network where the user's query is converted into text by the VSearch speech recognition engine. This unique combination aims to offer the highest accuracy and reliability in all environments for the consumer. The requested listings along with relevant, interactive advertisements are sent to the device and displayed on the screen. The user can review the information, place a call to the business, and get a map of its location and more.
Future versions will deliver to consumers a wide range of innovative information services including access to traffic, weather information, movie times, stock quotes, horoscopes and sports scores. The service integrates specially targeted mobile ads, as well as mapping technology, enabling it to be offered free to consumers. The technology called "VSearch" will be embedded into mass-market handsets made by the worlds leading handset OEMs.
VSearch Changes the Mobile Paradigm
In making this announcement, Rich Geruson, VoiceSignal's CEO said, "VSearch is a new paradigm. It is the future of local search, available now. Information is easier to get, yet free to the end user because it is ad- supported. We are delighted to be partnering with industry leader and market innovator Enpocket in bringing this to market."
Michael Baker, Enpocket CEO commented, "Advertising is fueling the development and delivery of next generation services to mobile consumers. We are defining the future of mobile with market-leading companies like VoiceSignal who provide consumers a useful new service that in turn creates a valuable audience for advertisers through Enpocket's intelligent mobile marketing platform."
About VoiceSignal: VoiceSignal is the global leader in mobile voice technology. Since 2002 more than 110 million copies of its software in 21 languages have shipped embedded in devices from the world's top handset manufacturers. VoiceSignal's unique architecture is compatible with the entire range of mobile devices, from entry-level to enterprise-class devices and smart phones. VoiceSignal solutions are preferred by the largest global handset brands and specified by major operators worldwide. Additional information about the company is available at http://www.voicesignal.com/.
About Enpocket:
Enpocket, the Intelligent Mobile Marketing(TM) company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include: Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin Media Companies: AOL, News Corp, CNBC, A&E, Clear Channel, Chrysalis, Sony Pictures, TNT, Trinity Mirror Brands: Ford, McDonald's, Dunkin' Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM. Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see www.enpocket.com/.
Source: VoiceSignal
CONTACT:
Mira Genser
VoiceSignal
+1-781-970-5223
mgenser@voicesignal.com
Diana LaGattuta
US Marketing
+1-617-501-1128
dlagattuta@enpocket.com
Hugh Mark
EU Marketing
+44-777-1670209
hmark@enpocket.com
both of Enpocket
Web site: http://www.voicesignal.com/
http://www.enpocket.com/
