Energy Efficient Servers use AMD Opteron 6100 processors.

Press Release Summary:



Utilizing HP Thermal Logic technologies to reduce power consumption by up to 96%, HP ProLiant G7 servers include HP ProLiant DL165 G7 and DL385 G7 rack-optimized servers, as well as SL165z G7 scale-out server. Machines feature up to 32 sensors to track thermal activity, which adjust various components to conserve energy. Power capping and configuration based on real-time power guidance also optimize efficiency. Products allow troubleshooting from any location.



Original Press Release:



HP Launches New Generation of ProLiant Servers



HP ProLiant G7 servers with AMD Opteron 6100 Series processors deliver more value, rapid return on investment

PALO ALTO, Calif. - HP today introduced three HP ProLiant G7 server platforms that offer a significant performance boost and enhanced power savings over previous generations.

Delivering a 23:1 consolidation ratio, HP ProLiant G7 servers with AMD Opteron(TM)
6100 Series processors increase operational efficiencies, paying for themselves in
as little as two months.(1) The line includes the HP ProLiant DL165 G7 and HP
ProLiant DL385 G7 rack-optimized servers, as well as the HP ProLiant SL165z G7
scale-out "skinless" server.

HP ProLiant servers are part of the HP Converged Infrastructure portfolio, which
integrates servers, storage, network devices and facility resources into a common
environment, allowing IT to rapidly respond to business demands. HP ProLiant
servers provide modular, standards-based building blocks that advance clients
toward a converged infrastructure.

MLS Property Information Network Inc. (MLS PIN) is one of the largest multiple
listing service (MLS) companies in the United States, serving nearly 30 thousand
subscribers. The company turned to HP ProLiant servers on AMD processors to
improve customer experience.

"We face seasonal demand that increases by more than 500 percent during the
spring and, until recently, this strain on our server infrastructure affected our ability to provide great service to our customers," said Matt Lavallee, director, Technology, MLS PIN. "Now, we've doubled the number of concurrent users we can support
while delivering dramatically faster page load times. HP's integrated Thermal Logic
technology will help us reduce our total power and cooling costs by 60 percent
over the long term."

Built for energy savings

HP ProLiant servers include HP Thermal Logic technologies to reduce power
consumption by as much as 96 percent.(2) Power savings are achieved through the
combination of the following energy-saving features:

- HP Sea of Sensors - optimizes system cooling and increases efficiency by
automatically tracking thermal activity through a collection of up to 32 smart
sensors placed strategically throughout the server. The sensors automatically adjust system components such as fans, memory and input/output processing to
reduce energy usage.

- HP Dynamic Power Capping technology in HP Insight Control - improves data
center utilization and reclaims overprovisioned energy by enabling IT managers
to accurately monitor and control the power used by each server. By capping
server power usage, clients can triple their data center capacity.(3)

- HP Power Advisor - enables clients to improve energy efficiency by more
accurately configuring systems based on real-time power guidance for their
specific workloads.

In addition, energy-efficiency innovations in the HP ProLiant platforms, combined
with the new AMD Opteron 6100 Series processors, deliver a 27 times
performance-per-watt increase.(1)

Maximizes server productivity

The HP ProLiant platform offers a comprehensive set of embedded technologies and
flexible tools to maximize the productivity of an IT infrastructure, including:

- HP Insight Control software - improves management productivity while
reducing operational expenses up to $48,000 for every 100 users by allowing
clients to control the management and monitoring of the server infrastructure
onsite or remotely.(4)

- HP Integrated Lights-Out (iLO) Advanced - enables clients to simplify server
management and troubleshoot problems from any location, regardless of the
server's operating state.

- HP Insight Remote Support software - reduces issue resolution time by 20
percent with secure remote support for HP servers and storage, including
monitoring for hardware failure to avoid problems before they occur.(5)
Pricing and availability

The new HP ProLiant DL165, DL385 and SL165z G7 platforms are expected to be
available next month worldwide. Prices for HP ProLiant G7 servers start at $1,449
and vary based on specific configurations.(6)

More information on HP ProLiant servers is available at www.hp.com/go/proliant.

About HP

HP creates new possibilities for technology to have a meaningful impact on people,
businesses, governments and society. The world's largest technology company, HP
brings together a portfolio that spans printing, personal computing, software,
services and IT infrastructure to solve customer problems. More information about
HP (NYSE: HPQ) is available at www.hp.com.

(1) Based on HP internal testing comparing hardware on ProLiant DL380 G4 to DL385 G7 with AMD Opteron 6100 Series processor.

(2) Based on HP internal testing: 96 percent reduction in energy and cooling; 23 G4 servers @ 394 watts - 1 DL385G7 server @ 323; 8,739 watts eliminated; 8739 ÷ 9062 = 96.4 percent @ 100 percent load

(3) Source: HP white paper: "HP Dynamic Power Capping TCO and Best Practices," November
2008.

(4) Source: IDC white paper sponsored by HP, "Gaining Business Value and ROI with HP Insight Control," May 2009.

(5) Based on HP data analysis on equipment monitored by Insight Remote Support compared to equipment without Insight Remote Support monitoring.

(6) Estimated U.S. street prices. Actual prices may vary.

AMD Opteron is a trademark of Advanced Micro Devices Inc.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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