Emerson's DeltaV S-Series Wins Product Design Award

Innovative S-series hardware selected for design award by the iF International Forum Design

AUSTIN, TEXAS - iF International Forum Design has recognized Emerson's DeltaV(TM) digital automation system S-series hardware for outstanding product design. The iF product design award has served as an internationally recognized trademark for outstanding design for 56 years. The award was presented by the iF International Forum Design on March 2nd, as part of CeBIT.

The evaluation criteria for the iF product design award includes design quality, workmanship, choice of materials, degree of innovation, environmental friendliness, functionality, ergonomics, visualization of use, safety, brand value, branding and universal design.

"We evaluated how automation engineers interacted with automation system hardware across many industries and global locations and found many ways current practices could be significantly improved," said Peter Zornio, chief strategic officer at Emerson. "We worked with M3 Design to tap their considerable experience and expertise in human-focused product development to overcome the issues with the current generation of automation hardware. Together we have significantly improved our DeltaV hardware design to eliminate steps and reduce project complexity, and make it easier to install, use, and maintain."

"We worked with the Emerson team to take a human centered design approach, focused on usability," said Paul Noble-Campbell, Director of Industrial Design at Austin-based M3 Design. "It is great to see our contribution to the S-series recognized as being truly innovative by the iF International Forum Design group." The M3 Design effort included packaging for the new CHARMS (Characterization Modules) that make up the electronic marshalling technology in the new S-series hardware, the CHARM I/O card, and the I/O card carrier. The innovative packaging included a design to efficiently remove heat from the electronics and at the same time exclude unwanted items such as termination screws.

The text of the award is, "Several innovative features create dramatic savings to installation costs, such as characterization modules that reduce cable complexity by a factor of several times. These systems ensure the safe and efficient operation of production processes; creating large savings in the consumption of energy and other precious resources. All touch points and status indicators were designed to ensure that the products are intuitive and easy to service. The new design language showcases the functional improvements in communicating the attributes of reliability, simplicity and ease of use; and positions Emerson as a market leader."

About Emerson Process Management
Emerson Process Management (www.emersonprocess.com), an Emerson business, is a leader in helping businesses automate their production, processing and distribution in the chemical, oil and gas, refining, pulp and paper, power, water and wastewater treatment, mining and metals, food and beverage, life sciences and other industries. The company combines superior products and technology with industry-specific engineering, consulting, project management and maintenance services. Its brands include PlantWeb(TM), Syncade(TM), DeltaV(TM), Fisher®, Micro Motion®, Rosemount®, Daniel®, Ovation(TM), and AMS(TM) Suite.

About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Emerson's sales in fiscal 2009 were $20.9 billion. The company is ranked 94th on the Fortune 500 list of America's largest companies. For more information, visit www.Emerson.com.

About M3 Design
M3 Design, based in Austin, TX., is a team of product development experts serving companies in Enterprise, Healthcare, and Consumer markets. We collaborate with market leaders to maximize their profits by identifying the best path to success and creating the right product. For more information, visit www.m3design.com .

Dave Holmes, Emerson Process Management
1 (512) 418-7536, Dave.Holmes@Emerson.com

Lisa Eisenbrey, Emerson Process Management
1 (512) 834-7106, Lisa.Eisenbrey@Emerson.com

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