EMC Transforms the Midrange with VNX Family Enhancements


Lowers Starting Price for Flash by 38%; Extends VNX Family with New VNXe3150; VMware Partnership Adds Real-Time Storage Analytics for VNX

LAS VEGAS - EMC WORLD 2012 -

- EMC® continues its FLASH 1st leadership with VNX® storage pool
enhancements that increase performance and efficiency--including a 38%
lower initial acquisition cost for Flash drive tiers.

- Today EMC extended its VNXe® Series with the new VNXe3150, delivering
50% more performance and capacity per rack unit, while retaining
industry leading simplicity.

- New EMC AppSync(TM) software delivers a simple approach for protecting
virtualized Microsoft applications with a single click in VNX
environments.

- Today, in related news, EMC and VMware extended their partnership to put
the powerful visualization and patented analytics capability of VMware
vCenter(TM) Operations Management Suite into the hands of storage
administrators with the new VNX Storage Analytics Suite.

At EMC World 2012, EMC (NYSE:EMC) today transformed its award-winning VNX unified storage solutions with new hardware and software enhancements. EMC introduced the new VNXe 3150 storage system, combining 50% more performance and capacity per rack unit with the simplicity for which the award-winning VNXe line is known.

EMC also advanced its leadership in enterprise Flash technology with new capabilities that improve Flash drive efficiency while lowering costs, deliver application protection and simplify management of storage in VMware environments. The VNX series has been expressly designed to take advantage of the latest innovation in Flash drive technology, maximizing storage system performance and efficiency while minimizing cost per GB. When Flash drives are combined with the EMC FAST(TM) Suite, customers capture the optimal benefits of a FLASH 1st strategy.

Technology Highlights:

New Storage Pool Efficiencies Improve FLASH 1st Strategy

- New VNX storage pool enhancements will offer increased efficiency with a
38% lower starting purchase cost for Flash tiers. Customers will be able
to mix RAID types within a storage pool--for example, RAID 5 for Flash
and RAID 6 for NL-SAS--for maximum efficiency and maximum protection.

New VNXe3150 Delivers Quad Core Performance at Entry Level Pricing

- EMC's VNXe 3150 extends its award-winning VNXe Series, which is
purpose-built for IT generalists. The new VNXe 3150, optimized for cloud
computing and virtualized applications, provides increased performance
and capacity by 50% per rack unit and remains simple for IT generalists
managing virtual environments. This product retains the VNXe family's
industry-leading simplicity for managing virtual environments, and is
available exclusively through EMC's Velocity(TM) Solution Provider
Partners or Authorized Resellers.

Improved Virtualized Application Protection and Monitoring with One-Click

- New EMC AppSync will offer a simple, self-service SLA-driven approach
for protecting virtualized Microsoft applications in VNX deployments.
After defining service plans, application owners can protect production
data and recover data quickly with item-level granularity. AppSync also
provides an application protection monitoring service that generates
alerts when the SLAs are not met.

- New VNX Snapshot capabilities now support 256 writable snaps per Logical
Unit Number (LUN) for up to 32,000 per system (depending on VNX system
size), as well as snapshots of snapshots, making it ideal for testing,
development and disk backups. When used with AppSync, these snapshots
are application consistent and can be used to quickly and efficiently
provision copies of production data for application development and
testing.

EMC and VMware Extend Partnership to Develop, Sell and Deliver Storage Analytics for VNX

- EMC will extend its VNX storage software portfolio with the addition of
the EMC Storage Analytics Suite that is based on vCenter Operations
Management Suite. The software will enable VNX to optimize management of
their VNX storage and improve SLAs with rich performance and capacity
analytics and sophisticated health monitoring and diagnostics while
displaying EMC FAST Suite configuration and performance.

- New integration with EMC VNX Connector for VMware vCenter Operations
Management Suite will provide features such as intuitive dashboards with
health alerts and patented analytics, providing administrators with a
comprehensive cross-domain view.

Industry Analyst Quote:

Mark Peters, Senior Analyst, Enterprise Strategy Group

"EMC's multifaceted enhancements to its VNX unified storage family hit on many different, crucial storage pain points experienced by IT generalists. EMC's transformation of its midrange storage offerings--for example, focusing on FLASH 1st' single-click application protection and analytics in VMware environments--demonstrates its deep understanding of its target customers. Simplicity, cost-effectiveness, efficiency and automation are all paramount in these IT environments, and EMC is clearly a leader in providing effective unified storage solutions."

Customer Quote:

Helder Rebelo, SAN, Backup and Storage Consultant Manager, Portugal Telecom

"EMC's VNX and EMC FAST Suite allow us to execute an effective FLASH 1st strategy for faster application and cost-effective data management. With just 5% of our capacity in Flash drives, we've doubled our performance and reduced costs 30%. We're also looking forward to upgrading to the new VNX efficiency features, particularly mixing RAID types per pool for additional cost savings. We anticipate the new VNX features to save our team approximately 8-10 hours per week of administration time by automatically rebalancing storage pools when new data is added."

Patrick Williams, Systems Specialist, North Carolina State University

"With just 5% of our capacity in Flash drives, we've been able to double our performance and reduce costs by 30%. Additionally, the new features on our VNX will enable the team to be more efficient. For example, we will be able to save 8-10 hours per week of administration time by automatically rebalancing storage pools when new data is added. Whether it's automatically allocating hot and cold data with FLASH 1st or ratcheting down our power costs by running more efficiently, EMC's VNX products effectively meet both our budget and our performance needs.

EMC Quote:

Rich Napolitano, President, EMC Unified Storage Division

"EMC unified storage has leapfrogged to the top of the midrange storage market thanks to relentless innovation, simplicity, efficiency and performance. EMC continues to develop new, industry-leading solutions to enable customers to build, maintain and manage virtual and cloud apps, and the storage essential to both."

Availability:

All of these enhancements and new offerings are expected to be available in the second half of 2012.

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset -- information -- in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

EMC is a registered trademark of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

SOURCE

EMC Corporation

CONTACT: Megan Lane, +1-781-426-6382, megan.lane@emc.com

Web Site: www.emc.com

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