EMC Delivers "No Compromise" Technology, Solutions and Services for Microsoft SQL Server 2012


EMC Portfolio Enables 80% Faster Provisioning, 4X Better Performance and Up To 30X Less Backup Storage for SQL Server Applications

HOPKINTON, Mass., March 6, 2012 - News Summary:

o EMC(®) today announced broad technology support, new EMC Proven(TM) Solutions and Consulting Services for Microsoft SQL Server 2012 to help customers deploy SQL Server for mission critical data center applications.

o By leveraging EMC best-in-class technology and services with the latest SQL Server 2012 functionality, customers can increase performance and maximize data availability at a lower cost.

o New EMC Consulting services provide customers a defined path for seamless migration and adoption of SQL Server 2012 and help customers take advantage of SQL Server 2012's breakthrough insights functionality to turn data into business intelligence and competitive advantage.

Full Story:

EMC Corporation (NYSE: EMC) today announced broad technology support, new EMC Proven Solutions and Consulting Services for Microsoft SQL Server 2012 to help customers deploy SQL Server for mission critical data center applications. By leveraging EMC best-in-class technology and services with the latest SQL Server functionality, customers can increase performance and maximize data availability at a lower cost. New EMC Consulting services provide customers a defined path for seamless migration and adoption of SQL Server 2012 and help customers take advantage of SQL Server 2012's breakthrough insights functionality to turn data into business intelligence and competitive advantage.

EMC's Industry Leading Storage Platforms Optimized for Microsoft SQL Server 2012

In October 2011, an IDC(1) survey of Enterprise end-users named EMC the #1 storage choice for Microsoft Exchange, Microsoft SharePoint, and other mission critical environments. The survey ranks storage vendors on how end-users are deploying their technology with enterprise applications, and it shows that more customers choose EMC storage than any other storage for their Microsoft environments.

By leveraging EMC technologies to address SQL Server 2012 requirements customers can:

o Achieve 80% faster SQL Server provisioning with EMC(®) VNX(TM) Unified Storage;

o Automate the allocation of SQL 2012 Server storage and eliminate 95% of the typical manual storage calculation times with EMC Symmetrix(®) VMAXe(®) 100% Virtual Provisioning;

o Experience 4X more performance of SQL Server 2012 server and storage resources at a lower cost using EMC FAST (Fully Automated Storage Tiering) software, and EMC VFCache(TM) server flash caching solution;

o Complete more backups in less time with up to 30X less storage with EMC backup and recovery solutions.

New EMC Proven Solutions and Consulting Services Designed for Mission Critical SQL Server 2012 Environments

EMC today announced two new EMC Proven Solutions to help customers leverage the newest features in SQL Server 2012.

o EMC SQL Server 2012 Readiness - Performance with VMAXe FAST VP and SQL Server 2012 AlwaysOn Local Availability Groups - This solution documents technology considerations for utilizing the new SQL Server 2012 AlwaysOn Availability Groups with EMC FAST VP and EMC VMAXe. The focus of this solution is to create availability groups on a FAST VP enabled VMAXe to support business requirements for read-only secondary database replicas. This approach allows for the dedication of the primary replica for mission critical online transaction processing (OLTP) workloads while isolating OLAP/BI demands.

o EMC SQL Server 2012 Multi-Site Disaster Recovery - Enabled by SQL Server 2012 AlwaysOn Availability Groups, EMC VNX and FAST Suite - This solution documents technology considerations for utilizing the new SQL Server 2012 AlwaysOn Availability Groups, with EMC FAST Suite and EMC VNX unified storage. The focus of this solution is to utilize the new SQL Server 2012 AlwaysOn transaction-level replication technology to maximize the availability of a set of user databases between two distant sites while enabling the database storage efficiency and performance to be optimized by using EMC FAST Suite on VNX 5700.

New EMC Consulting services designed for Microsoft SQL Server 2012 help business and IT stakeholders to maximize their investment in SQL Server. The services also enable the customer's environment to support mission critical application quality of service requirements and enable pervasive business intelligence for competitive advantage.

o The new Upgrade/Migration Service for Microsoft SQL Server 2012 helps customers efficiently plan, manage, and execute their transition to the SQL Server 2012 platform.

o The new EMC Consulting Self-Service Business Intelligence (BI) service helps customers empower their business users to quickly develop reports, dashboards, and scorecards without direct support from IT resources. During this service, EMC Consulting creates an interface to existing BI systems using SQL Server tools and exposes the data in a Microsoft SharePoint-based user interface.

A Diamond Sponsor of the SQL Server 2012 launch, as well as a Microsoft Certified Partner with 19 gold and silver competencies and a 21-time Microsoft Partner of the Year, EMC offers customers innovative information infrastructure, solutions and services optimized for their Microsoft environments. EMC Consulting, a business unit within EMC Global Services, works closely with Microsoft Corporation to develop and deliver services and solutions that help customers streamline deployment, migration and management of their Microsoft technology platforms. EMC Consulting accelerates its customers' journey to the private cloud through innovative and efficient use of information infrastructures to provide an optimal opportunity to federate information resources across cloud architectures.

Microsoft Quote:

Eduardo Rosini, Corporate Vice President, SQL Server Marketing, Microsoft

"SQL Server 2012 and EMC Solutions and Application services help our customers address mission critical performance, availability and data protection requirements. EMC's announcement of new consulting services that leverage Microsoft BI tools will enable our customers to use their data more competitively - providing breakthrough insights."

Customer Quotes:

Andy Fuss, Manager of Technology and Engineering, CharterCARE Health Partners

"With the formation of CharterCARE Health Partners and the convergence of multiple IT infrastructures we were faced with enormous data growth. It became clear that our traditional tape-based backup approach had reached its end and we needed to make a transformational shift in our strategy. Data Domain® deduplication storage systems and EMC NetWorker® were a natural fit, and have dramatically improved the performance, efficiency and reliability of our SQL Server related backup process. With EMC storage solutions we've been able to focus on what's most important: protecting our core business, protecting our patients, and offering them the highest quality of healthcare that they need."

Brian Carpenter, Vice President of Information Technology, Heritage Auctions

"SQL Server is the lifeblood of Heritage Auctions (HA.com). We use it to provide our customers with a massive amount of data, a meaningful experience on our website, and historical information to help them make educated buying and selling decisions. Consolidating our mission-critical Microsoft SQL Server infrastructure on EMC Symmetrix VMAXe has opened the door for us to go full throttle with our most strategic initiatives, from the latest Microsoft releases to virtualization to Big Data. We have the utmost confidence that when we roll out SQL Server 2012, VMAXe is going to be ready to perform and handle the increases in workload and changes in processing."

Daniel Mettling, Information Technology Manager, Park Industries

"As our business evolves, we're constantly seeking more opportunities to improve our responsiveness and streamline data processes to save time. The level of integration provided by EMC VNXe unified storage streamlines management of our SQL Server environment while the flexibility of centralized access provides us with a broad snapshot across our systems at a moment's notice. VNXe gives us the tools to make snap decisions about storage management and report to employees without interrupting our day-to-day business, meaning we save time, and ultimately, thousands of dollars."

EMC Executive Quote:

Prasad Rampalli,Senior Vice President, EMC Solutions Group, EMC Corporation

"EMC is committed to helping our customers make a seamless and effortless transition to SQL Server 2012 without compromising on performance, efficiency, simplicity or affordability. We've customized our engineering best practices, optimized our storage solutions to support SQL Server 2012, and have tailored our consulting services so that customers of all sizes are equipped with what they need to enable them to maximize information across their organization."

Dave Cox, Vice President, EMC Consulting, EMC Corporation

"Our new EMC Consulting services are right on target with EMC's strategy to support organizations' move to ITaaS so that they can better manage the massive amounts of data they are generating. EMC has the proven industry knowledge and technology expertise required to help SQL Server customers efficiently accelerate upgrades and realize the maximum value of their information."

About EMC

EMC Corporation is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.emc.com.

Additional Resources

o Learn more about the EMC and Microsoft Alliance

o Everything EMC and Microsoft Community

o "Why EMC for SQL Server" Video

o Read about EMC Solutions for Microsoft

o EMC Consulting for Microsoft Platforms

o Connect with EMC via Twitter, Facebook, YouTube, LinkedIn and ECN

(1) IDC, "Storage Users Demand Study 2011 - Spring Edition: Unlocking the Minds of Storage Users" (September 2011 / Doc # 230148)

SOURCE EMC Corporation

CONTACT: Hadley Weinzierl, +1-508-293-7642, hadley.weinzierl@emc.com

Web Site: www.emc.com

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