Elisa Finland Deploys 724 Solutions' Seamless Access Solution for Mobile Internet Next Generation Services


Santa Barbara, CA, (October 29, 2007) - 724 Solutions, a leading provider of next generation mobile data solutions enabling seamless communications in an IP-based world, today announced that Elisa Finland, Finland's second-largest telecommunications company, has deployed 724's Seamless Access Solution and is now offering next generation Mobile Internet services with the lowest total cost of ownership.

The upgrade to 724's Seamless Access now gives Elisa a powerful platform from which to drive higher levels of subscriber data service usage with new innovative services. Elisa can offer both postpaid and for the first time, prepaid subscribers (enabled by real-time billing), an improved end-user experience with faster response times as they access data services. Seamless Access is enabling all Elisa subscribers to have access to a full suite of new and innovative rich content services, ranging from ringtones, games, music, multimedia and full browsing, to discovery for Elisa's mobile TV services.

Along with higher levels of subscriber satisfaction from next generation Mobile Internet services, Elisa lowered their total cost of ownership for access management by deploying 724's Seamless Access Solution onto a Linux blade hardware configuration.

"Seamless Access is a powerful access management solution that enables Elisa to realize the potential and growth of the Mobile Internet to launch blended services and extend new services to their subscribers without adding complexity to their network," said John Sims, Chief Executive Officer of 724 Solutions. "The upgrade to 724's Seamless Access was an enhancement and extension of our successful relationship with Elisa, due in part by the proven capabilities of our solutions and support."

"The upgrade to 724's Seamless Access Solution was a natural step for Elisa, giving us the flexibility and extensibility to offer new services to the competitive Finnish mobile market," said Jukka Pietarinen, Manager of Value Added Services at Elisa. "With the broad amount of value added content from the Mobile Internet, Seamless Access allows Elisa to offer secure and optimized delivery of that content to our subscribers, with the best possible end-user experience."

724's Seamless Access Solution changes the data access paradigm from isolated silos for WAP, HTTP and other proxy and gateway offerings to a horizontal multi-channel service traffic management solution for next generation networks. Seamless Access is built on a flexible, extensible multi-channel platform, the X-treme Multi-service Platform (XMP), that is integrated to the network and other network elements once, and then leveraged by mobile operators to manage access traffic from subscribers and content providers and is easily extended to handle future protocols, interfaces, and value-added service concepts as data services requirements evolve.

About Elisa

Elisa Corporation is a leading Finnish communications service company. Elisa offers its private, corporate and institutional customers voice and telecommunication services, customised communications services solutions and network operator services. Elisa is the broadband market leader in Finland. It has over 1.3 million fixed line subscriptions, of which broadband subscriptions comprise over 513,000. Elisa is a forerunner in providing new mobile and content services, and it has over 2.2 million mobile phone subscribers. Elisa is listed on the Helsinki Exchanges, its revenue for 2006 amounted to EUR 1.52 billion and it has 3,300 employees. Elisa offers services through the Elisa, Saunalahti and Kolumbus trademarks, and internationally in association with its partners Vodafone and Telenor. www.elisa.com.

About 724 Solutions

724 Solutions delivers intelligent any-to-any service message and traffic handling solutions built upon a common carrier-grade architecture that allows mobile network operators and virtual network operators to rapidly deploy flexible and open next generation IP-based network and data services. The company's solutions enable the Unwired Lifestyle(TM), 724's vision of seamless communication without barriers; a vision of how subscribers will use mobile data services to enhance and enrich their professional and private lives with services relevant to their specific needs, with user communities preserved across generations of technology and with data services as reliable and ubiquitous as voice services. 724 Solutions is a global company headquartered in Santa Barbara, California and with development centers in Switzerland and India. 724 Solutions is privately owned by Austin Ventures. For more information, please visit www.724.com.

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