Electronic Commerce Software includes Web 2.0 tools.

Press Release Summary:

In addition to Web 2.0 Customer Review and Blog functionality, SigmaCommerce 4.2 provides branding, fraud management, and integrated content management. Users can create unique online shopping experience each time shopper visits through automated dynamic cross-sells, up-sells, and special offers. Documents such as product manuals and technical specs can be tied to individual products. Users can also create deep link URLs for emails and online ads that send shoppers to any page in ecommerce site.

Original Press Release:

Sigma Micro Announces the Release of SigmaCommerce 4.2 for Direct Retailers

Enhancements Include Web 2.0 Tools for the Total Shopping Experience

INDIANAPOLIS, July 7 /- Sigma Micro, the trusted leader of end-to-end order management solutions for direct retailers, announced today the availability of SigmaCommerce 4.2. Further strengthening its exclusive, built-in ecommerce functionality, SigmaCommerce 4.2 integrates Web 2.0 Customer Review and Blog functionality and delivers more powerful tools for branding, fraud management, and integrated content management.

The Web 2.0 features in this release give direct retailers the competitive advantage of creating a consumer experience that builds shopper interaction and confidence, both of which increase loyalty and profitability. Sigma Micro partnered with Indianapolis-based Last Piece Software for the Review and Blog functionality.

"We chose Last Piece Software because the company has created a unique tool for online retail marketing," said Sigma Micro President Matt Konkle, "and because they share our vision for the marketplace and the importance of customer loyalty tools to the entire retail segment."

In addition to creating a Web 2.0-enriched shopping experience, SigmaCommerce 4.2 users now have more ways to maximize content and customer management. Here are highlights of what users will be able to do:

-- Create a unique online shopping experience each time a shopper visits through automated dynamic cross-sells, up-sells and special offers

-- Tie unique documents, such as product manuals, technical specs and selection guides, to individual products

-- Create deep link URLs (including source codes) for emails and online ads that send shoppers to any page in an ecommerce site

-- Maintain consistent electronic and print communication with customers across multiple brands and multiple ecommerce sites from a single system

-- Set up security rules specific to their business that improve fraud management

SigmaCommerce is an On Demand .Net 3.0 application. Along with its cost-effective delivery model, Sigma Micro provides full hosting for Web stores built within the application. For additional information or to schedule a software demonstration, please contact Kelli B Schmith.

About Sigma Micro

For over 26 years, Sigma Micro has been the backbone of successful direct retail businesses. Its fully integrated order management software, SigmaCommerce, includes powerful tools for managing every aspect of a multi-channel direct retail business, including an exclusive ecommerce eStore Manager.

Sigma Micro is the only software company to offer small to mid-sized direct retailers with next-generation software along with premier professional services and complete outsourced fulfillment services.

Sigma Micro is a privately held company headquartered in Indianapolis, Indiana, with development centers in Chandigarh and Kochi, India. Sigma Micro's R&D, services, and hosting facilities are located in Indianapolis. http://www.sigma-micro.com/

CONTACT: Kelli B Schmith of Sigma Micro, +1-317-713-8619, kschmith@sigma-micro.com

Web site: http://www.sigma-micro.com/

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