E-Mail Service provides requested advertising.
Share:
Press Release Summary:
Affini(TM) spam-free e-mail service matches consumer affinity interests with e-mail advertising. By sending Affini members only advertising and marketing information they request, advertisers can search and select best audience for products and services. For consumers, Affini provides public affini.net e-mail address that is protected from viruses and spam. Approved messages, including online newsletters and purchase confirmations, are forwarded to customer's existing e-mail address.
Original Press Release:
Affini Unveils Search Advertising Innovation at DEMO 2005
Search Industry Luminary Resurfaces with a Unique Product and Business Model That Stops Spam and Improves Email Advertising
SCOTTSDALE, Ariz., Feb. 15 - Affini, Inc., today demonstrated Affini(TM), the first spam-free email solution to match consumer affinity interests with the email advertising they request. The demonstration was provided live to attendees of DEMO@15!, and the product is available at affini.com.
As an advertising tool, Affini enables advertisers to launch affinity email campaigns focused on the unique interests and requests registered by users of Affini. By sending Affini members only the advertising and marketing information they request, advertisers can search and select the best audience for their products and services.
For consumers, Affini works by providing a public affini.net email address that is protected from viruses and spam; approved messages, including online newsletters and purchase confirmations, are forwarded to a customer's existing email address. Affini members with POP3 mailboxes may use the Affini Butler(TM) which checks the mailbox and removes viruses and spam. Multiple mailboxes can all be protected and rerouted to a single consolidated mailbox.
"We are incredibly honored to be selected by Chris Shipley to present onstage," said Affini Founder, Dr. William Chang. "Affini is the first effort to stop spam with a marketer friendly solution; our product and technology have received endorsements from industry analysts, ad industry leaders and several hundred beta testers. Today, we launch a long-term effort to show the world that email advertising and a spam-free Internet can coexist."
"We are always evaluating cutting-edge advertising products and technologies," said Scott Holmes, Senior Vice President of Business Development, Zentropy Partners. "Affini understands that from a marketers' standpoint, search is integral to the entire Internet, not just the Web, and I applaud their efforts to develop a spam-free email experience that embraces consumer's desire to receive information about leading product brands, as well as prevent the delivery of irrelevant, out-of-context bulk commercial email."
Over the coming year, Affini will become a branded email advertising channel that uses powerful search technology to connect legitimate advertisers with affiliate communities.
"Affini represents a new approach to solving the problem of spam," said Chris Shipley, Executive Producer of DEMO@15!. "Affini smartly recognizes that spam is in the eye of the beholder, and unlike traditional filters and challenge-response systems, Affini makes it easier for people to access and receive opt-in and even unsolicited emails that match their affinity interests."
Since the fall of 2004, Affini has provided beta customers with spam-free email. Affini is demonstrating several new product components at DEMO@15!, rounding out the company's vision for an unobtrusive, safe-and-secure consumer solution to spam that enables direct marketing and community interaction without all of the hassles of challenge-and-response products.
About DEMO@15!
The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com/.
About Affini, Inc.
Affini, Inc., is a privately held company founded in 2001 by Dr. William I. Chang, creator of the Infoseek search engine. The company's primary business is providing anti-spam and community building services to consumers that desire to receive opt-in email ads matching their affinity interests. Additionally, Affini has revenues through search technology licensing agreements with Sina.com, China's leading Internet portal. Affini combines the benefits of spam-free email, people search and targeted online advertising in a safe and secure environment that fosters community. Propelled by the power of free market economics and its enabling ingredient -- integrity -- Affini will bring about a future Internet that is more safe, connected, and useful. To learn more about Affini, visit affini.com.
NOTE: Affini and Affini Butler are trademarks of Affini, Inc. All other trademarks are the property of their respective owners.
