DVDs automate essential PC backup tasks.

Press Release Summary:



TDK SimpleSave DVDs are recordable, optical discs with built-in software that automatically finds digital photo, music, and data files on PC; organizes them; and backs them up onto those same discs. Offered as all-in-one back-up solutions, products come in 3 media-specific variations that address digital libraries by file type. Advanced options let users designate which file types to locate and save, so specific file extensions can be included or excluded.



Original Press Release:



Imation's 'TDK Life on Record' Brand Adds SimpleSave Back-Up Solution to Optical Media Portfolio



SimpleSave DVDs Automate Essential PC Back-up Tasks

LAS VEGAS, Jan. 6 -- DIGITAL EXPERIENCE AT CES -- Imation Corp. (NYSE:IMN), exclusive licensee of the "TDK Life on Record" recording media brand, today added new SimpleSave back-up solution DVDs to its TDK portfolio. SimpleSave DVDs are the first optical discs to provide an all-in-one back-up solution for photos, music and data. TDK SimpleSave DVDs offer a convenient way to automatically back up important digital content from a PC to a DVD disc.

Harris Research notes that 96 percent of consumers do not regularly back up their computers because they see the process as confusing, overwhelming and inconvenient. "With today's digital lifestyles, many consumers now create and acquire digital files faster than they can back them up," said Jean-Paul Eekhout, global brand director for TDK Life on Record brand, Imation Corp. "SimpleSave DVDs offer end users unprecedented convenience for protecting valuable music libraries, irreplaceable photos and personal documents."

SimpleSave discs are available in three variations that help consumers organize their digital libraries by file type. TDK SimpleSave:Photo discs find and save .JPG, .RAW, .PSD, .BMP and other image files, while TDK SimpleSave:Music discs find and save audio files including .MP3, .AAC, .WAV, .AIF and more. Use TDK SimpleSave:Docs to find and save text documents, presentations, spreadsheets and more.

Software and Media All-in-One

TDK SimpleSave DVDs are recordable discs with the added benefit of a built-in software that finds, organizes and backs up digital files onto the very same disc. After the SimpleSave disc is loaded into the DVD burner on any PC, the back-up software automatically launches -- with no installation required -- then finds the designated file types on the PC and records them. The software automatically lets users know when the disc is full and prompts them to insert another disc. No additional software or recording media are required, and the auto-launching software requires no configuration. If desired, advanced options allow users to designate which file types should be located and saved, so specific file extensions can be included or excluded.

Pricing and Availability

TDK brand SimpleSave back-up solution DVDs will be available worldwide in the spring of 2008. Suggested pricing at U.S. retail will be $12.99 for a pack of five TDK SimpleSave:Photo DVDs; $9.99 for a pack of three SimpleSave:Music DVDs; and $7.99 for a pack of three SimpleSave:Docs DVDs.

About "TDK Life on Record" Brand Media

"TDK Life on Record" brand is a leading recording media brand worldwide. TDK's recording media business was acquired by Imation Corp in 2007. Imation holds the exclusive global license for the TDK Life on Record brand for recordable DVD and CD media, digital camcorder tapes, professional data storage solutions including LTO Ultrium media, and more.

About Imation Corp.

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation and its brands is available at www.imation.com/ or by calling 1-888-466-3456.

Imation, the Imation logo, Memorex and "Is it live or is it Memorex?" are trademarks of Imation Corp and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

CONTACT: Mary Rawlings-Taylor of Imation Corp., +1-651-704-6796, mjrawlings-taylor@imation.com; or Jamie Ernst of Brodeur, +1-210-495-5757, jernst@brodeur.com, for Imation Corp.

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