Durable Smartmark RFID Tags Work- Even When Embedded in Concrete!


Libertyville, IL - August 15th, 2007
William Frick & Company

SmartMark durable RFID Tags have been successfully tested for applications in which they are buried in concrete and cement. The new applications enable RFID tracking and identification for a wide variety of concrete products including highway barriers, retaining walls, bridge components and other pre-formed concrete items.

"We've gone beyond the world of slap & ship and concentrated on more permanent installations and applications," John Poplawski of the Libertyville, IL based company explained. "Many of our clients are in the transportation, construction, manufacturing and utility industries and they need solutions that can perform in harsh environments. Our RFID tags can be set in place and deliver valuable information regarding concrete formulations or work-site logistics."

The embedded SmartMark RFID tags allow tracking of different admixtures and regional formulas. They eliminate the need for hand-written and vulnerable paper tags. With them, engineers and highway personnel can now quickly track inventory, identify different materials that look similar to the naked eye and perform highway vulnerability assessments more accurately and easily.

Durable RFID For Any Environment

With more than 35 designs available, the SmartMark series includes RFID tags for almost any application. Currently working with several major cargo carriers on incorporating RFID into their workflow, the newest tags offer the promise of improved efficiency and tighter security at US ports, airports, and rail yards. Rapid response prototyping is available. For a full catalog of SmartMark durable RFID tags and labels contact William Frick & Co. at (847) 918-3700 and talk with one of their experts or visit www.fricknet.com/smartmark/.

About William Frick & Co.
William Frick & Company is industry's leader in labeling, graphics and identification. The company specializes in producing high-quality, durable products for a wide range of industrial, commercial and logistical applications. William Frick & Company is ISO 9001:2000 certified and has been in business since 1975. For information regarding all of William Frick and Company's quality products and services, visit www.fricknet.com or call 847-918-3700 and speak to a sales representative.

William Frick & Co.
Evie Bennett,
VP of Marketing & Sales
EB@fricknet.com

William Frick & Co.
Andrew Magnuson
Marketing Manager
andrew.magnuson@fricknet.com

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