Driver Feedback Sign encourages speed limit compliance.

Press Release Summary:

Combining radar speed detection up to 1,500 ft with attention-grabbing display, 3M(TM) Driver Feedback Sign alerts motorists to reduce speeds in high-risk areas, providing traffic calming tool that helps improve road safety. Permanent sign is 48 x 60 in. with 22 in. speed display for highway speed applications. Available with AC and solar power options, sign face is made from full-cube prismatic reflective sheeting and comes in white, fluorescent yellow-green, fluorescent orange, or yellow.

Original Press Release:

3M Traffic Safety Systems Introduces New Driver Feedback Sign for Highways

Proven traffic calming device improves road safety in high-risk areas

ST. PAUL, Minn. - 3M Traffic Safety Systems, a world leader in the transportation safety and vehicle registration markets, introduces the new 3M(TM) Driver Feedback Sign for highway speed applications. The Driver Feedback Sign from 3M advises drivers of their speed and encourages speed limit compliance. Built-in radar speed detection combined with an attention-grabbing display produces an effective and proven traffic calming tool that helps improve road safety.

The new, larger 3M "highway" driver feedback sign is specifically designed for use on higher speed roadways. The sign is 48 by 60-inches with a 22-inch speed display and incorporates radar designed to detect vehicles from as far away as 1,500 feet. It alerts motorists to reduce speeds in high-risk areas such as entrances to towns and cities, highway transitions into major arterials, and speed transitions on highways, bridges, tunnels, narrow lanes, exit ramps and dangerous curves. The sign includes both amber and red numerals, along with white strobe LED lights, for a highly visible display that gains the attention of oncoming drivers.

"Unlike temporary trailer-type devices, 3M's new sign is a permanent solution for a permanent problem. Its ability to successfully calm traffic makes it a better, cost-effective option for traffic engineers looking to reduce speeds in potentially dangerous situations," said Mike Duoos, business development manager for 3M Traffic Safety Systems Division. "Additionally, the sign's unique design consists of a robust and reliable self-contained electronic control system that can easily be removed from the sign, which makes installation and repair fast and easy. Not to mention, this top quality product is being offered at a very competitive price."

"These signs are very effective in reminding inattentive drivers of the speed limit change and the need to reduce their speed accordingly," said Marc Flygare, District 7 project manager for the Minnesota Department of Transportation. "Our district installed the signs where the roadway changes from four to two lanes and the speed transitions from 65 MPH to 55 or 60 MPH. Compared to the smaller driver feedback sign, the larger sign with its increased range and visibility is a much better choice for our high speed applications."

The sign face is made from optimal performance full-cube prismatic reflective sheeting with AC and solar power options, and comes in a choice of white, fluorescent yellow-green, fluorescent orange or yellow. Other important features include user-friendly programming software with Blue Tooth Wireless communication, photocell controlled brightness for excellent visibility in all lighting conditions, NEMA 3R enclosed electronic control system with a high impact polycarbonate face, programmable display speed thresholds, display modes and operation schedules, and speed date collection.

About 3M Traffic Safety Systems

Since inventing reflective materials more than 70 years ago, 3M Traffic Safety Systems has been the worldwide leader in developing products, systems and services for the transportation safety, traffic management, vehicle registration and commercial transportation markets. For more information about 3M Traffic Safety Systems and our products, visit

3M is a trademark of 3M Company.

About 3M

A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms - often in combination - to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit or follow @3MNews on Twitter.

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