Dow to Showcase Innovations at American Coatings Show 2014

Leading Experts from Dow Present Broad Portfolio of Enhanced Performance Technology at ACS

2014 in Atlanta

BOOTH #807

PHILADELPHIA – By collaborating with formulators, customers, distributors, and industry experts, five businesses within The Dow Chemical Company ("Dow") have developed a broad portfolio of enhanced performance technologies that will be highlighted at the 2014 American Coatings Show and Conference (ACS). Dow Coating Materials, Dow Construction Chemicals, Dow Consumer & Industrial Solutions, Dow Epoxy, and Dow Microbial Control will discuss and showcase these collaborative innovations on April 8-10 at the Georgia World Congress Center, Atlanta, GA. – Booth 807.

Eleven Dow experts will deliver technical presentations at the show on coatings industry topics, including "Smart Coatings for Improving Indoor Air Quality" and "Designed Hybridization: A Paradigm Shift in New Latex Polymer Coatings." In addition, Dow experts will share presentations highlighting breakthroughs in sag/flow balance, deck and concrete restoration and materials and techniques for better application in architectural coatings.

Dow Coating Materials (DCM) will showcase technology innovations that include FORMASHIELD™ 12 100% Acrylic Binder, a first-of-its-kind waterborne binder that offers active formaldehyde removal from ambient air when painted on walls of a room, RHOPLEX™ EZ Clean 1500 Acrylic Emulsion, a binder with advanced stain beading technology that helps make it fast and easy to clean up tough liquids, and EVOQUE™ Pre-Composite Polymer Technology, the 2013 winner of the U.S. EPA Green Chemistry Award.

Dow Construction Chemicals (DCC) offers a range of coating and construction chemical technologies that help facilitate high-performance, sustainable and energy efficient products in the building and construction industry. DCC will showcase painter's caulk and other sealant formulations made with RHOPLEX™ 4400 Polymer Technology which can be freed of the effects of plasticizer, resulting in reduced glossing, paint discoloration and mildew pick-up. In addition to its plasticizer-free benefits, RHOPLEX™ 4400 Polymer also facilitates ultra-low formaldehyde, APEO-free, being manufactured without the use of APEO surfactants, and low VOC formulations.

Dow Consumer and Industrial Solutions (DC&IS) will highlight AMP™ 95 Multifunctional Neutralizer Technology, which offers benefits throughout the coating life cycle. AMP™ 95 Multifunctional Neutralizer, the industry standard, offers exceptional performance, low odor, excellent base strength, efficient pigment dispersion, and enhanced scrub resistance. DC&IS also offers additional compounds that offer unique benefits to formulators, such as oxygen and moisture scavenging, corrosion inhibition, and improved wetting. These specialty additives are sold under the trade names DMAMP-80™, ALKATERGE™ FLEXITANE ™, HYDROGUARD™ and ZOLDINE™.

Dow Epoxy will feature differentiated products for civil engineering applications as part of its line of D.E.R.™ Epoxy Resins and Diluents and D.E.H.™ Curing Agent. The business will showcase technology that can help enhance performance and ease-of-application through benefits such as strong chemical resistance to protect tank linings and secondary containment applications, low emission technologies to enable healthier indoor spaces, low temperature curing products to help extend application seasons, and rapid curing epoxies to reduce application time. The portfolio also offers solvent-free technologies, being manufactured without added solvent, including options for REACH-compliant curing systems with improved performance. The epoxy business will also showcase the company's specialty line for Industrial Coatings, the OUDRA™ Series of Resins and Curing Agents designed to help protect a wide range of assets from extreme conditions, while balancing the need for performance, respect of the environment, and value. The OUDRA™ line can bring many benefits to formulators, including:

• Corrosion resistant coatings capable of withstanding extreme conditions

• Solvent-free formulation capability to help meet environmental and performance goals

• Technology to withstand extreme hot and cold temperatures

• Damage-tolerant, flexible solutions

Dow Microbial Control (DMC) offers an industry-leading portfolio of in-can and dry-film biocides, designed to help protect your products from microbial contamination. DMC will highlight plant hygiene solutions, featuring DOWICIL™ QK-20 Antimicrobial, the fast-acting solution for clean-up of equipment, raw materials, wash water and finished products. Stop by the booth to learn more about how our experts can help you with hygiene audits, formulation testing, and microbial problem solving.

For more information and a full schedule of Dow presentations at ACS, please visit

About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the experts' expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business. For more information please visit

About Dow Construction Chemicals

With a broad product portfolio in acrylic, redispersible latex powder, and cellulosic technology, Dow Construction Chemicals is a leading supplier to construction product formulators around the world. Dow Construction Chemicals' building science expertise and robust research and development capabilities is based on a 40-year track record in the building and construction industry. We offer in-depth application knowhow as well as effective formulation support to manufacturers of building and construction products around the world - a strong construction-focused business unit supported by global research, technical service and manufacturing facilities. Our worldwide network of research and manufacturing capabilities is well equipped to meet the demands of today's businesses. Customers benefit from global innovations and development across all regions, and can also rely on local resources that understand the specific demands of the regional marketplace. Visit us at

About Dow Consumer & Industrial Solutions

Dow Consumer & Industrial Solutions provides unique solutions that enable brands around the world to deliver exceptional product performance and process enhancements. Dow is continually evolving with global demand and providing quality ingredients for products to improve the body, home, health and a multitude of components that touch our daily lives. Our expansive portfolio serves a wide range of markets and applications in Industrial, Personal Care and Home Care. Our suite of solutions creates differentiating formulas to improve everyday living and attain recognition for our customers on store shelves. With more than 750 team members supporting business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow Consumer & Industrial Solutions has the expertise and foundation to foster local and regional innovations. More information about Dow can be found at

About Dow Epoxy

With a heritage built on more than 50 continuous years in the industry, Dow Epoxy continues to be a reliable leader in innovative product and technology solutions. The business serves a diverse array of markets and applications, including electrical laminates, civil engineering, composites, infrastructure, consumer goods and more. Dow Epoxy is one of the most vertically-integrated epoxy suppliers in the world, and this position helps provide cost advantages and economies of scale across the value chain, as well as dependable product and service delivery across the globe. For more information please visit

About Dow Microbial Control

As the technology, innovation and sustainability leader for coatings preservation, Dow Microbial Control offers solutions to your toughest microbial challenges. We offer an industry-leading portfolio of in-can and dry-film biocides, as well as support with plant hygiene, to help protect your products. Our team of experts offers extensive coatings application experience and world-class technical capabilities. Let us help you with biocide optimization, formulation testing, analytical support, recommendations and problem solving.

Visit us at

About Dow

Dow (NYSE: Dow) combines the power of science and technology with the "Human Element" to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at Dow To Showcase Innovations at American Coatings Show 2014.

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