Dow Jones Adds Multimedia Content to its Factiva Products
Partnership with PodZinger Combines Advanced Technologies and World-Class Content for Revolutionary Video and Audio Search
NEW YORK, June 4 / / - Dow Jones & Company (NYSE:DJ) today announced a partnership with PodZinger, the only multimedia platform that allows users to find audio and video content using keyword searches, to integrate multimedia content into Factiva.com and Factiva iWorks, the leading news and business information solutions for the global corporate market. Beginning August 2007, Factiva customers can easily access highly relevant video and audio information including business news, CEO interviews, executive speeches, shareholders meetings, product reviews and other meaningful business content.
According to eMarketer, there were more than 7.2 billion video streams viewed by 123 million consumers in January 2007 alone, and AccuStream iMedia revealed that 30% growth in multimedia viewers is expected annually.
"Multimedia is proliferating exponentially and companies are paying attention," said Clare Hart, executive vice president of Dow Jones and president, Dow Jones Enterprise Media Group. "However, finding relevant and meaningful content can be time-consuming as most multimedia sites apply only limited metadata and offer rudimentary search capabilities for audio and video content, resulting in voluminous and often irrelevant results."
Hart added, "For companies that want a comprehensive view of their business, video and audio content is playing an increasingly significant role in their news monitoring and research activities. Our commitment to helping companies capture the power of emerging content and Web 2.0 technologies is reinforced in our partnership with PodZinger."
Factiva's multimedia offering leverages PodZinger's exclusive speech-to- text and natural language processing technologies, giving users highly relevant results around their search. It also uses the patented Factiva Intelligent Indexing (TM) and displays results in charts and graphs so that users can immediately extract value and understanding from their search. According to a 2006 study by PodZinger, viewers listen to or watch only 15% of an entire audio or video file. Dow Jones is combining the strengths of both Factiva and PodZinger to deliver a unique and powerful multimedia search experience that enables users to surface short, targeted clips around specific search terms where they can subsequently view only relevant sections or the entire episode.
Tom Wilde, CEO of PodZinger said, "As multimedia content becomes a larger share of online news and information, users need a way to pinpoint just what they want inside these video and audio files. PodZinger's unique search capability saves valuable time for Factiva customers by giving them the means to skim over extraneous content and quickly find and view highly relevant material."
The Factiva multimedia content offering includes:
o Continuously updating content from more than 4,000 news and business
sources (or series) and more than 300,000 individual episodes
o 90-day content archive from a business news and information collection
that includes The Wall Street Journal, NPR, CNN, BBC Radio and more
o Language interfaces in English, Spanish, French, German and Russian
For more information about Factiva products, visit www.factiva.com. For more information about Dow Jones, visit www.dj.com.
About Dow Jones & Company
Dow Jones & Company (NYSE: DJ; dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones is co-owner with Hearst of SmartMoney. Dow Jones provides news content to CNBC and radio stations in the U.S.
Source: Dow Jones & Company
Web site: www.dj.com/
http://www.factiva.com/
