Dow Corning to Exhibit Textile Innovations at Northwest Apparel and Footwear Materials Show


August 19, 2010 - MIDLAND, MICH., USA: Dow Corning Corporation will highlight its innovative silicone solutions for the textile industry, including DEFLEXION(TM) impact-protection technology and Dow Corning® brand Silicone Textile Printing Inks, at the Northwest Apparel and Footwear Materials Show this September.

At Booth 714, the company will showcase its patent pending DEFLEXION(TM) impact-protection technology. Based on silicone technology, the DEFLEXION(TM) platforms are engineered for protective equipment and apparel in a flexible, breathable form.

As a performance textile and impact-absorbing material in one, DEFLEXION(TM) technology is designed to protect without the added bulk and stiffness of traditional padding. It can be cut and sewn directly into clothing, eliminating the need to insert uncomfortable padding.

"DEFLEXION(TM) from Dow Corning offers premium impact protection that is flexible, breathable and washable," said Dr. Liz Mallen, Dow Corning Textile business development manager. "Overall, designers and consumers are getting far more choices. Unlike bulky, hard-armor systems, DEFLEXION(TM) provides silicone-based textile technologies that are very comfortable to wear in terms of fit, freedom of movement and temperature control."

In addition, visitors to Dow Corning's booth can learn about Dow Corning Silicone Textile Printing Inks, which are durable and suitable for tough-to-print, high-performance apparel.

Dow Corning's fast-curing, easily pigmented silicone screen printing solutions provide competitive advantages for high-performance apparel.

"The inks offer high elongation and a soft, non-tacky handle," said Charlie Zimmer, Dow Corning Textile global marketing manager. "Additionally, the cost-effective inks provide optimal coverage and allow for a variety of unique special effects."

With heightened consumer concern regarding environmental impact, Dow Corning Silicone Textile Printing Inks are an ideal solution because they contain no organotin, phthalate, formaldehyde, PVC or solvents.

The 35th semiannual Northwest Apparel and Footwear Materials Show will take place Sept. 14 and 15 at the Oregon Convention Center in Portland, Oregon, USA. The event highlights natural and synthetic leathers, fabrics, prints, accessories, apparel and footwear components, and sewn products industry services.

About DEFLEXION(TM) from Dow Corning
DEFLEXION(TM) from Dow Corning offers a range of impact-protection technologies that allow for the easy creation of high-performance protective apparel and equipment. DEFLEXION(TM) technologies focus on providing exceptional comfort, enhanced fit, superior freedom of movement and due to the unique stability of silicones, performance over a broad range of temperatures. Unlike traditional soft armor protection, DEFLEXION(TM) products are able to achieve high levels of protection, while remaining comfortable and stylish.

About Dow Corning® brand Silicone Textile Printing Inks
Dow Corning offers a comprehensive selection of proven silicone-based performance enhancers and process aids for textiles and is breaking new ground in the realm of eco-innovation. In addition to materials, the company provides supportive services and solutions tailored to the specific business and sustainability needs of the global textiles industry. To learn more about Dow Corning's full range of silicone textile printing ink solutions, go to dowcorning.com/screenprinting.

About Dow Corning
Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services through the Dow Corning® and XIAMETER® brands. Dow Corning is a joint venture equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States.

Contact:

Hilary Maxfield,

APR

+1 989 839 5800

hilary@agp-inc.com

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